Augmented Reality

ODG Raises $58 Million Series A Investment for AR Glasses, New Products to Debut...

San Francisco based Osterhout Design Group (aka ODG) announced today that they've raised a significant $58 million Series A investment to accelerate production and R&D...

HoloLens Inside-out Tracking Is Game Changing for AR & VR, and No One Is...

Augmented reality, while growing in buzz, has been around in some form or another for more than two decades. But immersive head-mounted AR for consumers...

Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap...

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive...

Using HoloLens to Visualise Motion Capture Performances in Realtime

Motion capture techniques are used throughout the VFX industry, but a new project from Mo-cap specialist and developer Jasper Brekelmans aims to bring live, augmented reality...

Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still...

Yesterday Apple held a keynote presentation to update the world on their latest products. While the company didn't have any announcements on the AR/VR...

Intel to Acquire Computer Vision Company Movidius

Intel recently announced the planned acquisition of Movidius Technologies, a company specializing in on-device vision processing units (VPUs) and algorithms involved in a number of...
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Microsoft Launch HoloLens ‘Commercial Suite’, Declares it “Ready for Business”

Microsoft have just launched a new HoloLens 'Commercial Suite' which packages the augmented reality visor as ready for business with numerous new features and...
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New Magic Leap Videos Shows AR Shopping and Voice Control

A new video of Magic Leap's augmented reality tech in action was shown at a conference in China today. On stage at the event, Magic...

Facebook CEO: ‘In Five to Ten Years AR Will Be Where VR is Today’

Facebook CEO Mark Zuckerberg says the company is working seriously on augmented reality R&D, but he believes it will take time for the technology...

What ‘Pokémon Go’ Could Be Like if it Was Really Augmented Reality

Pokémon Go, the latest "AR" infused sequel to the classic Nintendo franchise is sweeping the world on mobile phone platforms. But what would it...

Starbreeze Bolsters VR & AR Team with $1.65M Acquisition of ePawn

Starbreeze continues to make strategic VR/AR partnerships as today it has announced a $1.65M acquisition of augmented reality and "toys to life" company ePawn,...

‘Pokémon Go’ is Where I Draw the Line on “Augmented Reality”

The announcement video for Pokémon Go, an "augmented reality" game for smartphones, opens by asking us to "imagine Pokémon in the real world." And imagination is exactly what you'll...
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This is What Star Wars Looks Like Running on Magic Leap

This is a quick demonstration video released by ILMxLab and Magic Leap to mark the announcement of the two company's newly announced collaboration. They've...

Magic Leap and ILMxLab Announce “Collaboration Lab” Strategic Partnership

At the WIRED Business Conference today, augmented reality technology specialist Magic Leap and Lucasfilm's ILMxLab have announced a "collaboration lab" to be used to...

META Raises $50M in Funding to Accelerate “Groundbreaking” AR Tech

On Monday, Meta, the company building AR HMDs that allow the wearer to manipulate holographic objects within the wearer’s visual field and the headset’s...
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