Augmented Reality

Augmented reality, while growing in buzz, has been around in some form or another for more than two decades. But immersive head-mounted AR for consumers...

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive...

Motion capture techniques are used throughout the VFX industry, but a new project from Mo-cap specialist and developer Jasper Brekelmans aims to bring live, augmented reality...

Yesterday Apple held a keynote presentation to update the world on their latest products. While the company didn't have any announcements on the AR/VR...

Intel recently announced the planned acquisition of Movidius Technologies, a company specializing in on-device vision processing units (VPUs) and algorithms involved in a number of...
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Microsoft have just launched a new HoloLens 'Commercial Suite' which packages the augmented reality visor as ready for business with numerous new features and...
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A new video of Magic Leap's augmented reality tech in action was shown at a conference in China today. On stage at the event, Magic...

Facebook CEO Mark Zuckerberg says the company is working seriously on augmented reality R&D, but he believes it will take time for the technology...

Pokémon Go, the latest "AR" infused sequel to the classic Nintendo franchise is sweeping the world on mobile phone platforms. But what would it...

Starbreeze continues to make strategic VR/AR partnerships as today it has announced a $1.65M acquisition of augmented reality and "toys to life" company ePawn,...

The announcement video for Pokémon Go, an "augmented reality" game for smartphones, opens by asking us to "imagine Pokémon in the real world." And imagination is exactly what you'll...
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This is a quick demonstration video released by ILMxLab and Magic Leap to mark the announcement of the two company's newly announced collaboration. They've...

At the WIRED Business Conference today, augmented reality technology specialist Magic Leap and Lucasfilm's ILMxLab have announced a "collaboration lab" to be used to...

On Monday, Meta, the company building AR HMDs that allow the wearer to manipulate holographic objects within the wearer’s visual field and the headset’s...
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As HoloLens filters its way into more developers' hands, we're beginning to see some of the true potential in Microsoft's 'Holographic' augmented reality headset....