About Road to VR

Founded in 2011, Road to VR is the world’s largest independent news publication dedicated to the consumer virtual reality industry. We explore the bleeding edge of virtual reality, augmented reality, and human-computer interaction. We’re charting the course between today’s immersive technology and that of the distant future, capable of perfect simulations of reality.

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Co-founder & Executive Editor

ben-lang-road-to-vr Ben Lang

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Based in Philadelphia, Ben has held editorial positions across technology websites for some six years. He founded Road to VR in 2011 to explore the immense possibilities of virtual reality, augmented reality, and human-computer interaction. Having seen the individual pieces but never the entire puzzle, he set out to map the current state-of-the-art and to understand how far it is from a perfect simulation of reality (a la Matrix).

Beginning with tracking the consumer VR space nearly a year before the Oculus Rift Kickstarter, Ben has spent the last several years actively documenting and promoting the industry as it experiences an explosive resurgence.


Ben is an advisor to Retinad, a VR analytics platform. As such, he does not write articles or participate in publishing decisions involving the company.

Co-founder & Senior Editor

paul-james-road-to-vr-3Paul James

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Based in the UK, Paul has been immersed in interactive entertainment for the best part of 27 years and has followed advances in gaming with a passionate fervour. His obsession with graphical fidelity over the years has had him branded a ‘graphics whore’ (which he views as the highest compliment) more than once and he holds a particular candle for the dream of the ultimate immersive gaming experience. Having followed and been disappointed by the original VR explosion of the 90s, he then founded RiftVR.com to follow the new and exciting prospect of the rebirth of VR in products like the Oculus Rift.

Paul joined forces with Ben to help build the new Road to VR in preparation for what he sees as VR’s coming of age over the next few years.

Social VR Liaison
chris-madsen-road-to-vrChris Madsen


Chris graduated from the University of Utah with a degree in psychology and has worked in the mental health field for almost 20 years. Throughout his career he has been been paying close attention to how digital technology has impacted individuals, communities, and society at large.

Chris has always been fascinated with how the brain processes environmental and social data to form our concept of reality and how humans throughout time have used technology to transport us to alternative realities.

In the pre-dawn of the digital age, Chris has vivid childhood memories of piloting siblings and friends to space in cardboard rocket ships using a Viewmaster projector to simulate the stars outside the windows. Now he enjoys strapping people into virtual reality every chance he can to show off the latest in transportive technology. To begin local collaboration, Chris recently co-founded the Salt Lake Valley Virtual Reality Meetup and serves as VR Ambassador for Edge of Discovery.

As a communication platform, social VR is in its infancy and deserves to be monitored closely as it has the potential to fundamentally change how humans interact on a global scale in all facets of life.

scott-hayden-road-to-vrScott Hayden


An American expat based in Italy, Scott learned at a young age to revere the power of science fiction, becoming a figurative stained glass window through which he viewed the world. Throughout his childhood he was force fed countless reruns of Star Trek TNG, Quantum Leap, Sliders, (among many others) and lived by The Evil Dead triology and Saturday mornings watching MST3K with the rest of his sci-fi-freak family.

Like every card-carrying dweeb who grew up in the ’90s, Scott spent uncountable hours in front of a TV and various consoles, but even longer wishing inside his head that the fantasies played out in games and movies would someday become a reality. After following VR casually since its entrance into the public psyche, he decided to investigate further by the only way he knew how: by writing about it. He believes that VR will start a revolution of the mind, helping to give ineffable ideas form and increasing humanity’s ability to relate to one another through free expression.

Silicon Valley Correspondent
brian hart road to vrBrian Hart

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Based in Silicon Valley, Brian’s geek credentials extend back to the early 80’s, instructing teachers at his elementary school on how to use the classrooms’ TRS-80. During his teen years he ran several BBS’s on both Apple and IBM’s, and with a variety of modem speeds and success.

In his first year at the University of Central Florida in Orlando, Brian was fortunate enough to have several turns playing Dactyl Nightmare when the game visited on a college tour. Like Road to VR contributor Jonathan Tustain, he was immediately hooked on virtual reality. “Even though the graphics and sound were basic, I felt real fear when I saw another player running towards me, prepared to fire. I was fascinated that my eyes and brain bought into the experience so readily.”

While he enjoys games, Brian doesn’t consider himself a gamer. Besides a recent bout with Euro Truck Simulator 2, he hasn’t had a serious game addiction since Burning Crusade-era World of Warcraft, and Civilization before that. “I’m more interested in the immersive experiences this latest generation of VR hardware and software will allow, beyond gaming. Can VR help companies hold more effective meetings? Can it be used in treating mental disorders? Can it help families living apart feel more connected to each other?”

For Road to VR, Brian will answer those questions and more, and bring the reader articles and opinion on a wide variety of VR-related topics.

Podcaster & Contributor
reverend-kyle-road-to-vr‘Reverend’ Kyle Riesenbeck

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Based in Cincinnati, “Reverend” Kyle started his media career doing videos and tutorials on YouTube for the Android community. With a background in technology and his experience in the corporate training world, he saw an obvious transition into the Virtual Reality world once he got his hands on the Oculus Rift. Now, he is the host of the Rev VR Podcast which focuses on providing a voice for VR developers and enthusiasts. Although he dabbles in Unity from time to time, Reverend Kyle is far from being a developer, but he does understand the developer mindset.

Yes, Reverend Kyle is actually a real ordained minister in the great state of Ohio, and has performed wedding ceremonies for several happy couples. He hopes to someday preside over the world’s first VR wedding.

London Correspondent
Jonathan-Tustain-road-to-vrJonathan Tustain


Based in the creative hub of Shoreditch, London, Jonathan found is passion in life after setting up a 3D news blog in 2010. Having been fascinated by virtual reality since queuing for over an hour to play Dactyl Nightmare at Gamesmaster Live, the new renaissance of VR could not have come sooner for Jonathan.

Currently freelancing for a company that produces virtual reality experiences for major brands, Jonathan is firmly anchored in this emerging industry, and co-runs the London Oculus Rift / VR Developer Meetup.

“I have been a daily reader of Road to VR since it started. Unlike Ben and Paul, I am not an avid gamer but what particularly intrigues me is how this technology will transform other industries, especially marketing, and the business models that will come as a result.”

Guest Contributor
Kevin Williams road to vrKevin Williams

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Kevin Williams founded KWP Limited, in 2004 as an international consulting operation, services include, (but are not limited to), the following: market analysis, competitive industry summary, technology evaluation, and management services including design, development, and marketing. KWP also assists clients in the amusement and attractions industry to apply cutting-edge new technologies. KWP has amassed a wide list of clients, relying on industry intelligence, hands-on experience, and an extensive background in the market. He is also founder and contributing Editor of the international Digital Out-of-Home Interactive Entertainment (DOE) industries leading subscription information eNewsletter service—The Stinger Report and The Redemption & FEC Report.

With a large number of seminars, presentations, and articles to his name, Kevin also is a regular guest columnist for the leading trade publications; Vending Times, Tourist Attractions & Parks, InterGame, and RePlay Magazine. Recently Kevin has co-authored a book on the sector called ‘The Out-of-Home Interactive Entertainment Frontier’ (published through Gower). And with this move he has also founded and is the chairman of the new Digital Out-of-Home Entertainment Network Association (DNA). The DNA Association having gathered leading developers, operators and investors in the re-emerging public space entertainment sector, and the new initiatives that are driving the growth in interest.