If you don’t already know Cliff Bleszinski from his involvement with the Unreal Tournament and Gears of War franchises, you may remember him from Oculus’ 2012 Kickstarter video. Now under the banner of his own studio, Boss Key Productions, Bleszinski says he’s been seeking funding to develop a big budget VR title.

According to Gamasutra, who watched long time game designer address attendees of the Reboot Develop conference in Dubrovnik, Croatia, Bleszinski says he’s been into VR since the ’80s and hopes that this latest resurgence of the tech will be the time that it succeeds.

Bleszinski indeed believes in the technology. In fact, he personally invested in Oculus, and was among a number of high-profile gaming industry vets to make an appearance in the 2012 in the Oculus Rift Kickstarter video.

Bleszinski in the Oculus Rift Kickstarter video | Photo courtesy Oculus

Despite his early enthusiasm, Bleszinski hasn’t shown much interest in developing his own VR game, instead spending the last several years working under his newly formed Boss Key Productions studio on the PC FPS, LawBreakers, which is expected to launch in 2017. But it seems development of a VR game is not out of the question as Bleszinski says he’s been seeking funding to create a big budget VR title, though the ‘big budget’ part may present a problem.

“What you’re seeing right now is a lot of the wave shooter game—‘here’s a wave of robots or zombies.’ They’re great, but VR, when it comes to the trajectory of the industry, is mimicking the arcade games of the ’80s. If you want to make a good VR game, start there, and move on to what’s next.”

The challenge is creating a game that goes beyond those wave shooters and tech demos that Bleszinski openly laments. Gamasutra reports that he’s been pitching a game to investors, but having trouble finding investors willing to back the budget that he knows he needs to develop a game of that scope. “Unfortunately this costs a lot of money,” he said at the conference.

SEE ALSO
Vision Pro is Hands-down the Best Movie Experience You Can Have on a Plane
Bleszinski (middle right) and Boss Key Productions developers present at GDC 2016 | Photo courtesy Official GDC (CC BY 2.0)

In an early ecosystem like VR, major productions are risky because the addressable market is small compared to the wider gaming ecosystem. Facebook, Sony, and HTC—all who have VR ecosystems to jumpstart—are actively investing in the creation of high-quality VR content, but traditional game publishers and only dipping their toes into the water at this point, and will likely continue to do so until the VR install base sees significant growth.

Bleszinski has some ideas about what’s keeping VR from taking off at present, including the need for systems that are easier to use, and games that are designed for comfort.

“Oculus requires me to re-set it up on a regular basis,” he said. “If you remember VCRs, your parents could just barely connect it—they couldn’t even set up the clock […] are they going to figure out how to set up a VR headset?”

“Some people say ‘you just need to get your VR sea-legs’ [in order to avoid nausea in VR]—I say no, if you’re saying that and you’re a developer, you fucked up [by not designing your game for comfort],” he said.

Despite outlining the challenges faced by VR today, he’s still a believer. “It’ll get better, it’ll get faster. Just give it a little bit of time,” and maybe one day a VR game of his will make others believers too.

Newsletter graphic

This article may contain affiliate links. If you click an affiliate link and buy a product we may receive a small commission which helps support the publication. More information.


Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."
  • Smokey_the_Bear

    He may hate all the little Demo’s, but perhaps HE should make an awesome Demo. It would give any possible investors something to look at, and see the quality that he will bring. Just a thought.

  • cliffy, it’s over, you had your “run”. Take care of your family.

    • RSIlluminator

      You upvoted your own comment. Nice.

  • rtheron

    Game idea pitch – Magic carpet series originally published by Bulfrog, perfect application for VR

  • REP

    VR won’t take off until they release a higher resolution version of the HMD…at least 720p. Right now, it’s like 480p when looking through the lenses. It needs to be lighter as well and it needs to be more than 110 degree FOV.

  • towblerone

    VR will get there but regardless of how good it gets it’s going to be at least another 5 years before casuals even look in VR’s direction. Until then it’s going to be us nerd, tech geeks and early adopters who will largely support the industry.

  • KDmP_Raze

    VR would work great as a professional paintball sports game. Not the recball stuff, it would have to be Xball format. If anyone has ever played tournament level paintball then you know that Vr is perfect for paintball.

  • KDmP_Raze

    VR would work great as a professional paintball sports game. Not the recball stuff, it would have to be Xball format. If anyone has ever played tournament level paintball then you know that Vr is perfect for paintball.

  • We’ll be there one day, and not too far into the future.