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Apple

Alleged Apple Trademarks Point to ‘Reality’ Branding for Long-rumored Mixed Reality Headset

Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple's long-rumored mixed reality headset will be running under the 'Reality' naming...

Update: Apple Analyst Claims Mixed Reality Headset Announcement May Come January 2023

Industry analyst Ming-Chi Kuo, a respected figure in all things Apple supply chain leaks, says the Cupertino tech giant is likely preparing to announce...

Apple Quietly Released One of The Most Impressive AR Room-mapping Tools

Apple has barely mentioned augmented or virtual reality in its big keynotes lately, however at WWDC 2022 earlier this month, the company quietly released...

Apple’s iPhone Will Soon Scan Your Ear to Solve a Big Problem with Spatial...

Today during Apple's WWDC 2022 keynote, the company announced that iOS 16 will allow users of modern iPhones to scan the shape of their...

Apple May Announce AR/VR Operating System at WWDC Next Week, Trademark Suggests

Recent reports maintain we may be seeing a mixed reality headset from Apple sometime soon, however it appears the Cupertino tech giant has filed...

Report Details Apple MR Headset Design Challenges & Internal Hurdles

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of...

Apple Says Steep ‘Horizon Worlds’ Creator Fees Show Meta’s “Hypocrisy”

Earlier this week Meta announced that it would begin testing tools to let creators sell things for real money in Horizon Worlds and would charge...

Evidence Mounts for Apple’s Support of WebXR in Latest iOS Beta

As the most valuable tech company in the world, decisions that Apple makes tend to reverberate throughout the industry. Recent evidence strongly points to...

Report: Apple’s VR Headset Delayed to 2023 Amid Development Challenges

Apple's upcoming VR headset was purportedly slated to arrive sometime this year. Now according to a recent Bloomberg report, those launch plans may be delayed...
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New Apple Watch Feature Could Form the Basis of the Company’s XR Input Strategy

This week Apple debuted new accessibility-focused features for iOS. Among them, the AssistiveTouch feature for Apple Watch allows for single-handed control of the watch...

Report: Apple’s First VR Headset Rumored to Cost $3,000 & Include 8K Displays

According to a report by Bloomberg, Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said...

Report: Apple Starts Preliminary Production on “semitransparent” AR Lenses

According to a report by The Information, Apple is gearing up to enter a new phase in production on its fabled AR headset. Together...

Rumor: Apple AR Glasses Leak Points to Name, Price & Possible Launch Window

We know that Apple has been developing an AR headset since at least 2017, but outside of what we gathered from files hidden in...

Apple Seeks to “identify new computational display technologies for AR/VR” with New Hires

In its latest hiring bout, over the last month Apple has sought more than a dozen new hires specifically for AR and VR roles....

Rumor: Apple Reportedly Partners With Valve to Develop AR Headset

Apple is developing an AR headset; so much is clear from its many AR-specific job listings and even its latest version of iOS, which...
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