AR Design

AR & AI Storytelling Innovations in ‘TendAR’ from Studio Tender Claws

Tender Claws, the creators of the award-winning interactive VR narrative Virtual Virtual Reality, premiered a new, site-specific, interactive AR narrative experience at the Sundance...

Magic Leap Could Call its First AR Headset ‘Magic Leap One’

Magic Leap, the secretive augmented reality startup, might be calling its first device 'Magic Leap One', as suggested by a recent trademark filing. The name...

Magic Leap Chief Game Designer Talks Internal Demos and “Everyday Adventure” Format for AR

Speaking at the Games for Change 2017 conference, Magic Leap "Chief Gaming Wizard" Graeme Devine offered some insight into the types of AR experiences the...

The 3 Biggest Challenges Facing Augmented Reality Today

With the hype surrounding Apple and Google's (admittedly very cool) AR tracking tech now in the hands of tens of millions of developers and...

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