At the Vive Ecosystem Conference (VEC) in Shenzhen today, HTC announced new VR initiatives in partnership with Major League Baseball (MLB) and McLaren Racing, the Formula One racing team.

Looking to take advantage of the growing baseball trend in China, HTC is partnering with the American baseball league to bring two MLB fan engagement initiatives to China, including the Chinese-language reality TV show Perfect Pitch to the Tencent video network, and a Baseball Park roadshow to 10 major cities across the country.

HTC also announced a long-term strategic partnership with Formula One team McLaren to jointly produce VR products and VR/AR content. McLaren and HTC will co-launch a special edition McLaren-branded Vive headset.

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McLaren is also slated to release a VR eSports racing competition with HTC as an official VR partner, using HTC Vive Pro as their official device for the competition. The competition is said to “search the world for people who will ultimately become part of the McLaren racing team,” the companies say in a press release.

The announcement comes on the heels of a few important updates coming to HTC Vive Focus, the company’s standalone 6DOF headset set for international release soon.

Update (11:40 AM ET):  Added information on the special edition McLaren-branded HTC Vive headset, announced on McLaren’s blog, and Vive Pro as the official headset of McLare’s VR eSports competition.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 3,500 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • daveinpublic

    Seems like tech companies always use MLB as a partner for new things.