Magic Leap today launched a refresh of their official website which includes a new teaser stating that the company wants to “[take] you with us on this journey to launch. More to come…”.
Magic Leap is the secretive startup apparently building an AR headset based on novel display technology which they call Digital Lightfield. The company has raised more than a billion dollars from some of the world’s leading investment organizations. Last we heard the company is in the process of raising another $500 million, apparently on the way to launching their first product.
A refresh of the company’s website and social media channels today suggests that Magic Leap is indeed nearing a reveal of what it’s been working on so secretly for the last several years.
Gone from the homepage is the ‘flying whale in the gym’, and now greeting us is a 3D version of the company’s little robot mascot (should we call it Leapy?) with the word “hello.” Underneath, a new snippet of teaser text reads:
A group of engineers, artists, pioneers, poets, explorers, and [sometimes] robots. We’re hard at work building the ins and outs of our Mixed Reality Digital Lightfield technology, and we’re taking you with us on this journey to launch. More to come…
One of the only things you can do right now on the website is sign up for the company’s mailing list via the ‘Keep in touch’ button. Upon doing so, the confirmation email teases still further:
We have lots of news to share and we’re happy you connected with us. So happy that our email team just high-fived. Stay tuned.
The one other thing you can do on the site presently is browse the company’s Careers page, which advertises more than 250 job openings. I guess they have to spend all that money somehow.
Magic Leap’s social media channels have similarly been updated with the newly simplified flat Leapy logo, including new header images touting the phrase “Hello there.”
A few months back the company quietly opened a developer portal on their site, though access is of course restricted.
What happens next is anyone’s guess, though the latest reports suggest the company’s first product could ship in next six months in limited quantities with a premium price.
Thanks to u/Malkmus1979 and u/Noah_A_S for the tip!