MTV’s Video Music Awards is an event with the highest of profiles, its red carpet has been graced some of music’s biggest celebrities since the inaugural event back in 1984.
This year’s show is taking an immersive turn as IM360 – a full-service virtual reality studio and technology company – are setting up 360 cameras right on the pre-show event’s red carpet, to drop you live into the midst of the celebrities as they pose and answer inane questions from the press.
It’s one of the first broadcasts of its kind and goes some way to bringing MTV back to the cutting edge of media, a position that they’ve enjoyed on and off since their pioneering emphasis of the music video.
“Virtual reality is changing the way people see the world and we’re excited to bring this innovative storytelling tool onto the VMA red carpet ahead of this year’s show,” said Colin Helms, Senior Vice President, MTV Connected Content. “We’re excited to build on MTV’s long-standing history of digital innovation as one of the first networks to ever fully integrate a live virtual reality experience to give viewers a carpet-side seat.”
The broadcast will be available via MTV’s ‘All Access Live’ website, with a ‘scroll to look’ interface. But you can experience the VR broadcast via apps released for both IOS and Android. The 2015 Video Music Awards Pre-Show starts at 6:30 p.m. ET / 3:30 p.m. PT this Sunday, August 30.