Road to VR, the internationally respected resource and leading independent publication for virtual reality coverage, today announces a new partnership with international games media specialist Gamer Network.

The partnership will see Gamer Network leveraging its expertise in digital media monetisation, allowing Road to VR to further embrace its mission of bringing quality, independent journalism to the VR sector as both the industry and the publication continue to expand. Gamer Network will also work with Road to VR for the deployment of its innovative 360-degree mobile ad unit, and offer marketing, promotion, and audience development for the publication’s ongoing growth.

Launched in 2011 by Ben Lang and Paul James, Road to VR has established itself as the most senior and leading independent source of news about the rapidly  growing VR industry. In April the publication released the 2017 Virtual Reality Industry Report in collaboration with market intelligence firm Greenlight Insights, its second such report providing a detailed analysis of the state of the industry.

2017 VR Industry Report to Bring Data-driven Insights & Forecasts That Cut Through the Hype

Road to VR joins Gamer Network’s roster of partner sites including and, alongside owned properties,, and YouTube channel Outside Xbox.

“Our partnership with Gamer Network is a huge win not just for us as a growing publication, but also for our readers,” said Road to VR co-founder Ben Lang. “While media at large is trending in the opposite direction, this move enhances our structural isolation of the advertising and editorial portions of our business, allowing us to continue to put readers first by providing crucial independent journalism that offers an honest reflection of the industry at large.”

Rupert Loman, CEO of Gamer Network added, “We’re intrigued as to what the future of virtual reality might be and cementing this long-term partnership with the leading website in the sector means we can be involved in this exciting journey. We’re delighted to be able to help with Road to VR’s commercial development and to connect their enthusiast audience with our industry partners and advertisers.”


For more information on commercial opportunities, and details on Gamer Network’s custom 360 degree mobile advertising format, contact

For more information on Road to VR, contact

About Gamer Network

Founded in 1999, Gamer Network publishes a range of video games websites including, the world’s leading independent video games website with local editions in seven European languages. The company also publishes market-leading trade resource, PC gaming site and Outside Xbox, a video channel dedicated to the Xbox community. It also represents several partner channels and websites including, and In addition to its online publications, Gamer Network produces live public events and trade shows including EGX, the UK’s largest gaming event and EGX Rezzed, the PC and indie games show. Find out more at

About Road to VR

Founded in 2011, Road to VR is the world’s leading independent news publication dedicated to the consumer virtual reality industry. The publication explores the bleeding edge of virtual reality, augmented reality, and human-computer interaction, and is charting the course between today’s immersive technology and that of the distant future, capable of perfect simulations of reality. Road to VR believes it creates the most value as a resource that can be relied on to provide an honest view of the state of the VR industry.

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  • Firestorm185

    Sounds like a great partnership you guys! Can’t wait to see how this will make RoadToVR an even better place to see the latest VR news! ^^

  • Hey guys. Great move and congratulations from Germany and It is hard to maintain a journalistic and neutral approach to reporting while companies and agencies with different business models and ideals are trying to take over the content market just so they have to pay less for attention. I’m sure a day will come when readers once again embrace the independence of a journalistic outlet. You are fighting the good fight. Keep going. Greetings, Matthias

  • Lucidfeuer

    I don’t like the idea of specialised medias I follow being bought by media companies for the agendas/advertising reasons we all know about, but GamesIndustry and RPS…yup these are good, so congratulation.

    • benz145

      This isn’t a purchase, Road to VR is still 100% owned by the founders : ).

  • Mane Vr

    this is great news keep up the good work

  • Aldric Chang

    Congrats guys!


    Been here since the early days. Still here, every day. Nuff said. Congrats, R2VR! Keep on, keepin on :)

  • Ben


  • mummey

    Does this mean I’ll no longer get those annoying “Please join our email list” prompts on the mobile site going forward?

  • Congrats!

  • ummm…

    the first vr publication i ever followed. im glad to see you guys growing. stay independent and unbiased.