Virtualitics, a big data visualization and analytics company, announced the successful close of a $7 million Series B round of equity funding led by investment group Centricus, and participated by existing investor the Venture Reality Fund (‘The VR Fund’) and other private investors. Virtualitics is developing a platform, called Virtualitics Immersive Platform, that melds AI and big data in virtual and augmented reality environments.

The recent investment brings Virtualitics’ total funding to $11.4 million – support for their ongoing mission to use collaborative 3D spaces and AI to better convert big and complex data into useful industry insights.

“With this funding, we will enter the next phase of Virtualitics’ development and continue to unlock the potential of big data through the power of virtual reality, augmented reality and artificial intelligence,” said company co-founder and CEO Michael Amori. “We’ve started enabling some of the world’s leading companies to harness transformative insights that provide real competitive advantage for their businesses, and we will continue to onboard customers throughout the course of the year.”

Centricus founders Dalinc Ariburnu and Nizar Al-Bassam, who led the structuring and fundraising for SoftBank’s massive $93 billion global technology investment fund, the Vision Fund. Ariburnu and Al-Bassam will remain on the company Board as advisors.

Check out the video below to get a peek at what the company is building.

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