Blaston, the VR dueling shooter from Resolution Games, was the subject of a controversy within in the VR community after agreeing to test a new in-game ad system from Facebook. The company says it has decided not to go...

Facebook has made no secret of the fact that ads are coming to its Oculus VR platform in some capacity. As a part of its v29 software update for Oculus Quest last month, the company said it would begin...

When we first saw KFC created a bizarre BioShock-esque VR training experience, we weren't sure if it was the company's next attempt at creating a brand engagement advert, or if KFC really intended on using the wacky chicken-frying escape room...

Today, California-based interactive advertising platform Immersv announced the successful completion of a $10.5 million Series A round of financing, led by venture capital fund Rogers Venture Partners. This marks a positive step for the company, and another indication of...

According to a recent entry on the Google Developers Blog, the company has begun experimenting with advertising formats suitable for placement inside of virtual reality experiences. Focusing on mobile VR platforms, the first idea they've shared for a native...

In-game advertisement (IGA) is a pretty divisive issue; on one hand it provides needed incentive to developers who otherwise wouldn't have the funds, on the other hand its ... advertisement, something most people try to avoid on principle. Now...

In a move surely to reinforce the message that "VR has arrived", McDonalds in Sweden are bundling Google Cardboard-esque VR googles with their Happy Meals, assembled from the packaging the food came in. McDonalds have announced a new initiative set to...