Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company’s newly debuted Steve Jobs Theater. Among the announcements, many of which have supposedly already been leaked, is sure to be news surrounding the public release of apps built using Apple’s ARKit.

We knew Apple had been working on AR/VR for some time now, evidenced by a growing number of jobs published by on the company’s job site, but it wasn’t until they released a preview version of ARKit back in June—the augmented reality developer tool lets artists, companies, and game developers create AR apps—that Apple had publicly gone full tilt into their next big platform feature: augmented reality. With hundreds of millions of Apple devices pushing iOS 11, therefore being capable as development platforms, its no wonder we saw cool experiments in a matter of days after its release.

It’s not certain at this time if Apple will be delving into VR too, maybe with a hypothetical headset akin to Samsung’s Gear VR or Google Daydream. iPhones already work with Google Cardboard, but the company hasn’t said anything to make us think that an Apple-built VR solution is around the corner. We can’t say for sure though, so we’ll be watching with the rest of the world to find out.

How to watch

Starting time: 10 am PT / 1 pm ET / 6 pm BT / 7 pm CET (your local time here)

Live stream: Apple’s live stream is only available on through Apple TV, Safari on Mac or iOS, or the Windows Edge browser on PC. There’s no support for Chrome or Firefox, so make sure to have one of those browsers before it starts.

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  • Lucidfeuer

    Apple is now a brand for teens and instagramers, nobody takes or uses them seriously anymore.

    While ARKit and ARCore are interesting experimental components we will finally realise that there’s a non-sensical and false dichotomy being made between AR and VR that can only work together as part of the same “virtual” continuum in headsets…

    • sebrk

      Yeah whatever