AR News
Google to Publicly Test AR Prototypes Starting in August
Google announced that the company will be conducting real world tests of its early AR prototypes starting next month.
The company says in a blog post that it plans to to test AR prototypes in the real world as a way to...
Apple Quietly Released One of The Most Impressive AR Room-mapping Tools
Apple has barely mentioned augmented or virtual reality in its big keynotes lately, however at WWDC 2022 earlier this month, the company quietly released probably one of the best 3D room-mapping tools for mobile AR yet.
Called RoomPlan, the ARKit...
HoloLens Chief Alex Kipman to Leave Microsoft Amid Misconduct Allegations
Alex Kipman is leaving Microsoft amid what an Insider report alleges to have stemmed from misconduct allegations leveled at the HoloLens co-creator.
The report maintains that Microsoft Cloud head Scott Guthrie is planning a reorganization of the departments, as Kipman is...
Qualcomm Launches $100M Fund to Help Build the Metaverse
Qualcomm, the company known for its mobile Snapdragon processors for smartphones and XR headsets, announced a new Metaverse Fund. The chipmaker says the new fund will be a launchpad for XR developers and companies working to build the metaverse.
At...
Qualcomm & Square Enix Partner to Create AR Games
Qualcomm and Square Enix today announced a partnership that will see the creation of XR experiences by Square Enix, which includes the Japanese company's subsidiary studios and intellectual property.
Announced at the annual Game Developers Conference (GDC 2022) in San...
Report: Microsoft Braces for Negative Field Tests of Military HoloLens
Microsoft is supposedly gearing up to field test its HoloLens-based military AR headset, however a new report contends the company is bracing for impact, as it's expecting negative feedback from soldiers.
Last year, Microsoft announced it had won a United States...
Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great”
Microsoft's enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company's efforts to release its next AR headset as planned. In the days following the report's release, HoloLens...
HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset
Bernard Kress, principal optical architect on Microsoft's HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. A report by The Verge maintains Google is also now gearing...
Mojo Vision Raises Additional $45M to Put Smart Contacts in the Eyes of Athletes
Mojo Vision announced it's raised an additional $45 million in its Series B-1 investment round, something the company says will support further development of Mojo Lens, its early stage smart contact lens.
Mojo Lens is ostensibly years away from commercialization,...
Report: Apple Hires Meta’s XR Head of Public Relations
Apple may be nearing launch of its long-awaited XR headsets, as the company has reportedly hired Meta's head of communications for its consumer XR products.
Bloomberg's Mark Gurman reports in his weekly 'Power On' newsletter that Apple has hired Andrea Schubert,...
Meta Aims to Further Ratchet Down on Security with Bug Bounty for Quest 2, Portal &...
Meta today announced it's updating a bug bounty program for its hardware products, something intended to reward anyone outside of the company who reports security vulnerabilities. With some new payout guidelines in place, Meta is ostensibly aiming to highlight...
Nreal Launches $600 ‘Light’ AR Glasses in United States via Verizon
Nreal, the Chinese startup behind the Nreal Light AR glasses which made a splash back at CES 2019, has now expanded to the United States, making the smartphone-tethered device available through select Verizon stores starting today.
Nreal Light is a...
Report: Meta is Considering Physical Stores to Sell Its Vision of the Metaverse
Meta (formerly Facebook) is not only building its next generation of AR and VR headsets, but it's looking to jumpstart a sort of immersive internet the company believes will one day be the future of human interaction—that's the 'metaverse' everyone's...
Niantic Kickstarts Its AR Metaverse with Release of Lightship SDK and $20M Developer Fund
At a special launch event today, Niantic announced it's opening up the Lightship AR Development Kit (ARDK) platform, a software development kit with the kinds of tools the company uses to make Pokémon Go’s ‘world-scale’ gameplay possible. And to attract third-party developers...
Facebook’s First Full AR Glasses are Code Named ‘Project Nazare’
It's clear Facebook is working on all-day AR headsets, and although they still aren't showing any hardware just yet, company CEO Mark Zuckerberg mentioned today at Facebook Connect 2021 that it's indeed still full steam ahead on its first...




















