Always on the look out for the next big thing in tech, Cramer have today announced an initiative that promises to bring VR to your pooch and it’s called ‘Pawculus Rift’.
We all love our pets, they’re near and dear to our hearts and we want the best for them. So why wouldn’t that extend to gaming? That’s a question Boston based marketing specialists Cramer are answering with a new tech initiative that aims to bring first class VR to your doggie’s furry little face.
VP of Technology at Cramer, Eric Webster says the move is a reaction to what they perceive as a vacuum in the market. “The Pawculus Rift is going to revolutionize the dog gaming industry. Mainly, because there isn’t one”. A claim we certainly are in no position to deny here at Road to VR.
Brent Turner, VP of Solutions at Cramer says that “Cramer are a marketing studio that believes in innovation and lately we’ve been investing in the virtual reality gaming space.” The company has released a video demonstrating Pawculus in action and the visuals are quite compelling. “Our research indicates that there are virtual reality options out there for every demographic, but one has gone untapped … dogs!”
The application designed for canines offers compelling activities such as ‘visiting the park’ and ‘playing fetch’ with a choice of VR backdrops. Mutt-centric focus groups have given Cramer the insight needed to tap into pooches’ psyche to deliver an experience most important to them.
It’s an exciting development and we can’t help but go along with Cramer’s catchy punchline summing up the project “it’s the future of fetch”.
Our only concerns are details on what steps the firm are taking to ensure expensive VR equipment isn’t ruined when your beloved pet decides to bugger off after a cat, taking your gaming PC and headset with it, not to mention ensuring the headset is chew proof. We’re sure however that these are teething troubles that can be ironed out over time.
As ever, Road to VR will keep you in the loop. And for our doggie readers, we’re busy translating the site into Woof ready for the canine VR revolution.