The Swedish flat-pack furniture giant has made some impressive strides into virtual and augmented reality in the past few years, and to celebrate its success, the company is gifting VR headsets to its employees this year for the holidays.

According to a Fast Company report, IKEA will be giving 14,000 of its US-based employees VR headsets.

Although the report doesn’t specify which headset the company is handing out, an image featured in the report reveals what is commonly referred to as a ‘Plastic Cardboard’, or a mobile headset shell that makes use of the owner’s smartphone to drive VR interactions. Hooking into Google’s Cardboard app ecosystem, a ‘Plastic Cardboard’ is a neat entry-level gift that, although not delivering the highest quality experience, is certainly a good starting point for anyone who’s never had the chance to use a VR headset before.

image courtesy Fast Company

An Inc report has the rest of the details:

“Ikea understands the world around us is changing, and we are changing too,” said Mona Liss, Ikea’s U.S. corporate director of PR, “so selecting a gift that represents new ways of viewing the world seemed like a good fit.”

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Ikea previously gifted its employees things such as tablets, Roku streaming players, and Jawbone UP fitness trackers. Not only material goods, but the company also contributed $113 million to 123,000 Ikea workers’ retirement funds.

Ikea released a VR experience last year for HTC Vive that lets you explore and interact with an Ikea kitchen. More recently, the company released Ikea Places, an AR app for iOS 11 that lets you virtually place Ikea furniture in your own home. Hopefully the company will also bring out a mobile VR experience in the future so its 14,000 VR headset-owning employees can get in on the fun too.

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  • MasterElwood

    Cardboard is not “entry level vr” GearVR and Daydream are. Cardboad is just crap.

    • dk

      but u need a daydream or gearvr capable phone ……and u can sort of use any headset if u have the right phone and if u already have the daydream view

      …..what they should have done is a phone+gearvr or daydream view as a Christmas bonus
      that headset plus the controller is most likely 10 bucks if u buy in bulk

      • Celia

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        !da250d:
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      • Christina

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        On tuesday I got a great new Land Rover Range Rover from having earned $11752 this last four weeks..with-out any doubt it’s the most-comfortable job I have ever done .. It sounds unbelievable but you wont forgive yourself if you don’t check it
        !da147:
        ➽➽
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  • care package

    edit

  • Dotcommer

    weird they didn’t go for a daydream view…

    • dk

      well only some phones can do daydream or oculus home……not to mention not all phones can do cardboard

  • Click bait.

  • brubble

    This cheap HMD might surpass the quality of Ikea’s “furniture”.

  • Walextheone

    I can see that in a couple of years more and more people will be able to configure e g their kitchens and walk around in it before buying it.

  • VRgameDevGirl

    Oh god. I hate the fact they call this plastic crap VR!!! Sometimes when I talk to people about how I play VR games and its so much fun, they look at me confused and say “Huh, i tried that, it was kinda lame” Then I ask, what headset was it? Rift? Vive? They say “I don’t know, you put your phone in it” — Some people think that is what VR is!! These plastic garbage headsets are giving a false representation of what VR really is, and it really makes my blood boil.

    • Pierre

      You need to thank Google for the crap Google cardboard as VR. I agree it give a bad name to VR and almost screw the VR industry in promoting PC VR gaming

  • Actually, according to Inc, everyone is getting two headsets. That would make it 28.000 Headsets, not 14.000.

    • care package

      How do you know it isn’t 7,000 employees.

      • The source says it is 14.000 employees.

  • DanDei

    Great, so now when you got a question IKEA staff won’t just escape into backrooms but into a whole other reality.

  • Booo! I read the title and though, Oculus? PSVR? VIVE???? No… Cardboard. Might as well have given it to them in a Happy Meal.

  • Martin Vazquez

    If they would have got an Oculus or Vive, I would be impressed. Otherwise…no