A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. German-based SMI has specialized in eye-tracking since its founding in 1991. The company has in recent...

Apple's broad embrace of VR this week shows that the company has had virtual reality support on its roadmap for quite some time. During a session at WWDC, Apple and Valve confirmed they've been working together for nearly a...

Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads. As the iOS...

At yesterday’s keynote at the Worldwide Developers Conference (WWDC) 2017, Apple revealed the new iMac Pro and updated 27” Retina iMac, both of which are VR-ready, along with a slew of other VR related product updates. John Knoll, chief...

Apple's annual Worldwide Developer Conference (WWDC) is here, and today's keynote saw a number of VR-specific announcements including Apple's first VR-ready computers to go along with the launch of the company's newest macOS High Sierra. While the company is finally...

Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but...

At Apple's World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event's opening keynote. Though well loved, Apple's computer lineup got somewhat left in the dust...

At present, modern VR headsets are for the most part unsupported on Apple computers, largely because many of the company's computers do not meet the recommended hardware specifications. Apple may rarely hint at it, but the company is thinking...

According to UBS analyst Steven Milunovich, Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the...

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Interviewed during a recent trip to Europe, he spoke broadly about how AR could benefit everyone’s lives in the future, highlighting the way...

Steve Jobs once said to a gathering of senior advisers that when it came to the first iPhone, “we’re going to patent it all,” (New York Times reports). While Apple has certainly changed in the years since Job's passing,...

To many, the question of an Apple AR or VR headset has become a "when" rather than an "if". The President of Sony's Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. Apple does R&D...

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. On the subject of virtual and augmented reality Apple is still largely...

Posted earlier this summer, yet another Apple job listing seeks candidates with AR and VR proficiency. Apple says that their 'Game Technologies Engineer' role falls under the company's Interactive Media Group, which "provides the media and graphics software foundation across...

Yesterday Apple held a keynote presentation to update the world on their latest products. While the company didn't have any announcements on the AR/VR front, it's clear that it's only a matter of time before they enter the fray. It's...