According to UBS analyst Steven Milunovich, Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the...

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Interviewed during a recent trip to Europe, he spoke broadly about how AR could benefit everyone’s lives in the future, highlighting the way...

Steve Jobs once said to a gathering of senior advisers that when it came to the first iPhone, “we’re going to patent it all,” (New York Times reports). While Apple has certainly changed in the years since Job's passing,...

To many, the question of an Apple AR or VR headset has become a "when" rather than an "if". The President of Sony's Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. Apple does R&D...

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. On the subject of virtual and augmented reality Apple is still largely...

Posted earlier this summer, yet another Apple job listing seeks candidates with AR and VR proficiency. Apple says that their 'Game Technologies Engineer' role falls under the company's Interactive Media Group, which "provides the media and graphics software foundation across...

Yesterday Apple held a keynote presentation to update the world on their latest products. While the company didn't have any announcements on the AR/VR front, it's clear that it's only a matter of time before they enter the fray. It's...

Arrowstorm Entertainment is what you might call 'serial Kickstarters', as they've successfully completed 13 different campaigns on the crowdfunding site—mostly focusing on small budget sword and sorcery flicks starring the likes of Kevin Sorbo from Hercules (1995) and Kristian Nairn (aka Hodor) from Game of Thrones...

Apple has just been granted another AR/VR related technology patent, to add to their growing list. In this case it's a transparent, high field of view display which looks to be aimed at the augmented reality sector and, alongside other...

Buying a new toy to go with your iPhone on Apple's online store? Now you can toss in a View-Master Virtual Reality Starter Pack with your purchase. Despite the fact that Apple is selling the VR viewer for MSRP -...

The latest news in the world of Apple is the latest acquisition of computer vision company Flyby, together with a recent comment from Apple's CEO seems to be indicating some significant virtual reality commitments from the company. The FT reported...

With today's launch of the official Star Wars app on Android and iOS comes the first look at the Jakku Spy virtual reality experience created by the studio behind the Star Wars films. Jakku Spy is the first widely available...

Whilst all of geekdom simmers with hot anticipation awaiting a brand new entry in the Star Wars movie franchise, ILMxLabs and Google are about to drive the hype further with a new virtual reality experience, based on Star Wars:The...

For 'causal' virtual reality to take off—the kind that you and I can create and share as easily as we do with photos today—it needs to be accessible. Google Cardboard has made important strides in introducing people to...

Looking for something fun to play in VR? We’ve got the top 10 downloads from the last week on the WEARVR app marketplace, a cross-platform repository of virtual reality experiences. VRBloX is a virtual reality puzzle game where the object is to...