The entertainment industry seem to be slowly realising that the next generation of fans may well prefer immersive viewing options to consume their favourite sports. According to a press release, the WWE will now bring wrestling fans closer to the action with 2 videos launching on Samsung’s own 360 video portal Milk VR.
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There are two videos available for viewing, the first a 360 highlight reel from WWE’s SummerSlam pay per view event, with the second focusing on delivering “key moments” from the match between Finn Bálor and Kevin Owens at NXT Takeover.
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Talking to Variety, WWE Chief of Revenue and Marketing Michelle Wilson said “I don’t know if (VR is) going to be the next big success or not, but we’re going to be platform agnostic — and go where our fans go.”
It’s another example of big sports events organisers exploring this new wave of immersive technology, perhaps to get ahead of the pack in the face of next year’s consumer VR onslaught.