The entertainment industry seem to be slowly realising that the next generation of fans may well prefer immersive viewing options to consume their favourite sports. According to a press release, the WWE will now bring wrestling fans closer to the action with 2 videos launching on Samsung’s own 360 video portal Milk VR.

New-wwe-logoDigital studio Reel FX have partnered with WWE to produce two special 360 degree videos to Samsung’s immersive video portal Milk VR, found only on the company’s Gear VR headset.

See Also: NextVR Livestreams US Open Golf Tournament in VR, App Coming to “All VR Devices”

There are two videos available for viewing, the first a 360 highlight reel from WWE’s SummerSlam pay per view event, with the second focusing on delivering “key moments” from the match between Finn Bálor and Kevin Owens at NXT Takeover.

See Also: I Watched an NBA Game With Next VR and I Can’t Go Back to Normal TV

Talking to Variety, WWE Chief of Revenue and Marketing Michelle Wilson said “I don’t know if (VR is) going to be the next big success or not, but we’re going to be platform agnostic — and go where our fans go.”

It’s another example of big sports events organisers exploring this new wave of immersive technology, perhaps to get ahead of the pack in the face of next year’s consumer VR onslaught.

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Based in the UK, Paul has been immersed in interactive entertainment for the best part of 27 years and has followed advances in gaming with a passionate fervour. His obsession with graphical fidelity over the years has had him branded a ‘graphics whore’ (which he views as the highest compliment) more than once and he holds a particular candle for the dream of the ultimate immersive gaming experience. Having followed and been disappointed by the original VR explosion of the 90s, he then founded RiftVR.com to follow the new and exciting prospect of the rebirth of VR in products like the Oculus Rift. Paul joined forces with Ben to help build the new Road to VR in preparation for what he sees as VR’s coming of age over the next few years.