Buying a new toy to go with your iPhone on Apple’s online store? Now you can toss in a View-Master Virtual Reality Starter Pack with your purchase.

Despite the fact that Apple is selling the VR viewer for MSRP – almost 40 percent more than Amazon, the tech giant doesn’t throw just anything into its online shop. Like its physical locations, items are hand-picked to give out a certain ‘brand personality’, and seeing a VR device—albeit an entry-level VR viewer—in the halls of Apple could be telling for the company’s general acceptance to come.


See Also: View-Master Comes to the 21st Century with Help From Google, Delivers ‘Kid-Friendly Immersive Digital Experience

Apple isn’t stocking the VR viewer in stores for now, so this is an online-only deal, but while we wait for whatever comes next, a particularly well-written review of the View-Master in the store caught our eye:

I got this ViewMaster “toy” for Christmas. At age 70, it is one of the best gifts I’ve received in many years. Implementing the Google Cardboard tech inside a sturdy case with a single control is a great design. One of the most important things about Cardboard implementation is to keep the iPhone very stable and properly positioned for viewing. ViewMaster accomplishes this design goal with a solid three-clamp design that just about guarantees stability. There is a good amount and variety of thoroughly enjoyable VR content out there free for the download. From 3-D walk around to educational explorations to a few intriguing games, you’ll find lots to experience. A small number of minor design annoyances prevented me from giving this item 5 stars but in the broad context of affordable VR, this rates at the top of my list. Highly recommended.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 3,500 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.