AR News

AR News

New Tobii Partnership Paves the Way for Next-gen Eye-tracking Tech in XR Headsets

Eye-tracking company Tobii announced it's partnering with Prophesee to develop its next-generation of eye-tracking for AR/VR headsets and smart glasses, which will be based on Prophesee's unique event-based vision system. In short, Prophesee makes specialized cameras and sensors that work...

Google Teases Next Android XR Device: XREAL’s Upcoming AR Glasses ‘Project Aura’

When it launches later this year, Android XR is coming first to Samsung’s mixed reality headset, Project Moohan. Now, Google has tapped AR glasses creator XREAL to be the second with its newly unveiled Project Aura. Google announced at its...

Snap Spectacles Offer a Peek into All-day AR with New Geo-location Platform Update

Snap, the company behind Snapchat, introduced its fifth-gen Spectacles AR glasses six months ago, and now the company is releasing a number of new features that aim to improve geo-located AR experiences. Released in September 2024, Spectacles are still very...

Meta Details Path to ‘Significantly Reduced Costs’ of Next-gen AR’s Most Critical Component

Meta's Orion AR glasses prototype is expensive to make—like $10,000 per pair, expensive. Orion's most pricey component is undoubtedly its custom silicon carbide waveguide lenses, although Meta says it sees a pathway to "significantly reduce the cost" of that key...

Meta Reveals Next Generation Aria Glasses for Research and Experimentation

Meta today revealed its next-gen glasses, Aria Gen 2, which the company intends to release to third-party researchers working on machine perception systems, AI and robotics. The company revealed its first iteration of Project Aria back in 2020, showing off a...

‘Pokémon Go’ Maker Niantic Reportedly Selling Gaming Division, Shifting Focus to AR & Mapping Tech

Niantic, the company behind Pokémon Go (2016), is reportedly in talks with Saudi Arabia-owned Scopely to sell its gaming division. According to a Bloomberg report citing people familiar with the talks, the report maintains the companies are currently discussing a $3.5...

Oculus Founder’s Defense Company is Taking Over Microsoft’s Military AR Headset Project

Palmer Luckey's defense company Anduril is taking over Microsoft's beleaguered Integrated Visual Augmentation System (IVAS) program, which seeks to produce battlefield AR headsets for the United States Army. Although couched as a “partnership" of sorts, Anduril says the deal—still pending Department of Defense...

Meta & Plessey Announce Super Bright, High-efficiency Red MicroLED: an Important Piece in All-day AR

Meta announced in 2020 it was working with UK-based AR display maker Plessey, which was tapped to provide Meta with AR displays over the course of multiple years. Now the companies have announced they've developed what they're deeming "the...

Apple Reportedly Rethinking XR Headset Approach Amid Reveal of Meta’s AR Glasses

Despite Vision Pro's $3,500 price tag, which is nearly 12 times more expensive than the $300 Quest 3S, Apple and Meta are destined to be direct competitors in the XR space at some point in the near future. According to...

Meta Expects Orion-like AR Glasses to Launch Before 2030, Priced Between Phones and Laptops

On stage at Connect yesterday, Meta unveiled Orion, an AR glasses prototype that, while impressively slim, isn't making its way out of the Meta offices anytime soon. Still, Meta CTO and Reality Labs chief Andrew Bosworth says an AR...

Microsoft’s Struggling Military AR Headset Gets Boost From Oculus Founder’s Latest Venture

Anduril Industries, the defense tech company founded by Oculus founder Palmer Luckey, announced it's partnering with Microsoft to boost the company's militarized, HoloLens 2-based AR headset, which is currently under contract by the United States Army. The company maintains its Lattice...

Meta Extends Ray-Ban Partnership into 2030 to Make Smartglasses Fashionable

Meta and eyewear conglomerate EssilorLuxottica announced they're expanding their smartglasses partnership into 2030, which promises to see further development of "multi-generational smart eyewear products" from the companies. Working together since 2019, Meta and EssilorLuxottica released the first-gen Facebook Ray-Ban Stories...

Microsoft to Supply US Army More AR Combat Headsets Following Positive Field Test

Microsoft's HoloLens-based headset built on contract for the US Army has passed an important round of field testing by soldiers. The company is now set to fulfill a larger order to be used in more rigorous testing slated to...

Epic Games is “exploring native Unreal Engine support” for Apple Vision Pro

Unity, makers of the popular game engine, announced earlier this week it's getting ready to levy some pretty significant fees on developers, causing many to rethink whether it makes more sense to actually go with the main competition, Unreal Engine...

Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1's cloud services are due...
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