Augmented Reality

Augmented Reality

Hasbro Jumps Into AR With Iron Man Hero Vision Toy

We've heard it numerous times before from augmented reality startups: "it'll turn you into a real life Iron Man!" Now Hasbro is taking the sentiment to heart with their...

Magic Leap to Partner with NBA to Bring Basketball to AR, Shaq’s Massive Head...

Magic Leap CEO Rony Abovitz took the stage at the Code Media conference last night to talk a little bit more about the company's upcoming...

‘Star Wars: Jedi Challenges’ for Lenovo Mirage AR Gets First Content Expansion Since Launch

If you haven't touched your Lenovo Mirage AR headset since Christmas, now may be the time to jump back in for the latest content...

Facebook Open-sources ‘Detectron’ Computer Vision Algorithm for AR Research

Facebook announced this week the open-sourcing of Detectron, the company's platform for computer vision object detection algorithm based on a deep learning framework. The...

Dell Partners With Meta to Sell Meta 2 AR Dev Kit in February

Dell and AR headset manufacturer Meta announced a new partnership, allowing Dell to be the first third-party seller of the Meta 2 Augmented Reality Development...

NextVR Plans 6DOF, Increased Quality, and AR Support for Live VR Video in 2018

Today, live event broadcasting specialists NextVR announced three technology advancements to their platform coming this year: six degrees of freedom-enabled content, higher resolution output,...

Vuzix to Debut ‘Blade’ Smartglasses at CES Next Week

Vuzix today announced they'll be unveiling their latest smartglasses at this year's CES in Las Vegas. Called Vuzix Blade, the smartglasses are more of a heads-up display...

‘Pokémon GO’ Now Uses Apple’s ARKit on iOS 11, Bringing Pokémon Closer to Reality

Pokémon GO, the massively successful location-based mobile game, just got an update on iOS 11 thanks to Apple's ARKit that gives iPhone 6s and above...

Magic Leap AR Headset Hands-on Offers Details on Field of View, Weight & Content

In a surprise move, Magic Leap finally released images and info regarding their upcoming Magic Leap One AR headset today. Hard specs are still thin on the ground at the...

Magic Leap Finally Unveils its First AR Product ‘Magic Leap One’, Shipping Starts in...

After the long wait, Magic Leap, the secretive augmented reality startup, finally unveiled its first AR headset. Releasing first as a 'Creator Edition', the so-called...
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Snapchat Launches Lens Studio for Making AR ‘Lenses’

Lens Studio is a new Mac and Windows desktop app from Snap Inc. for creating, publishing, and sharing augmented reality objects and experiences in...

Magic Leap Reveals Music App Collaboration with Sigur Rós, New Images

Magic Leap today revealed a collaborative AR project with Icelandic band Sigur Rós, a musical experience which fills the player's surroundings with ethereal visuals and...

Qualcomm’s Snapdragon 845 to Improve AR/VR Rendering & Reduce Power Consumption “by 30%”

Qualcomm introduced it's new Snapdragon 845 mobile processor at the company's tech summit in Hawaii this week, which Qualcomm says improves mobile AR/VR headset...

HTC Invests in 26 More AR/VR Startups in Vive X Accelerator

HTC today announced its third batch of AR/VR startups backed by the company's Vive X accelerator program. A total of 26 new companies from across...
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‘HotStepper’ Gives You AR Directions with the Help of a Silly Half-naked Man

Thanks to augmented reality, the world is about to get weird. Real weird. Thankfully we're not the only ones who think so, because Nexus Studios,...
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