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HTC VR Survey Offers Vives & Gift Cards as Prizes, Aims to Understand VR Users

    Categories: HTCNews BitsVR Marketing

A survey sponsored by HTC America is currently open on SurveyGizmo, with the option to enter a prize draw, which includes three Vive systems and seven gift cards worth $100 – $150. The sweepstakes is open to US residents, ending August 4th; full terms and conditions are detailed on the official Vive blog.

The 10-15 minute ‘experiences with VR’ survey is for HTC’s ‘research purposes only’, aiming to gather some general VR usage data and purchasing habits. The questions range from VR awareness and usage to gaming systems and how comfortable the individual is with various technologies. It begins by gauging the person’s interest in VR, their sources of VR information, and what VR systems they own or have tried. If you have one or more VR systems, you’ll be asked specific usage questions, regarding where it is set up, the dimensions of the play area, and what apps or games you typically enjoy.

With the Vive’s dominating performance on the SteamVR platform, the expanding Viveport app store and subscription service, along with their upcoming involvement with the Daydream platform, HTC is obviously very interested in the way people access and purchase VR entertainment, productivity apps, and content, asking about what influences purchasing decisions, the frequency and value of purchases, including in-app purchasing.

A section of the survey also asks about users phone habits, including which devices they own and how long they’ve owned the phone. This is of course of interest to HTC who is first and foremost a phone company but has only dipped their toe into smartphone VR space with the ‘Link’ mobile VR headset that works with their U11 smartphone launching only in Japan.

Winners of the prize drawing will be contacted by August 4th, with gift card winners taking home an $100 Amazon card or a $150 Viveport card.