KFC Says Its Wacky VR Chicken Frying Experience Will Really Be Used for Employee Training


KFC has revealed a curious trailer for The Hard Way: A Virtual Reality Training Experience, an ‘escape room’ game designed for VR. While it may seem like a rather smart marketing campaign at first glance, the world-famous fast food company apparently has real plans for incorporating the VR experience into its employee training program.

VR training applications for the service and food industry have genuine potential, as seen in Google’s interactive learning tests, and Honeygrow’s training app for new employees. In the case of The Hard Way: A Virtual Training Experience however, the production value is unusually high, with gameplay that is heavy on presentation and light on actual training. Nevertheless, the sequence does introduce the basics of preparing chicken for KFC in a highly entertaining way, and could serve as a fun part of the employee initiation process.

With an atmosphere of light steampunk horror, including a somewhat disturbing version of The Colonel asking you to kindly fry some chicken, The Hard Way appeared to be an elaborate marketing campaign, but PC Gamer received an official response suggesting that the project is indeed going to be introduced to new employees in the future.

“KFC will use the VR simulation to supplement its robust, multi-step employee training program, called Chicken Mastery Certification, which provides detailed eLearning and hands-on training for cooks in each of KFC’s kitchens,” reads the press release from Yum! Brands. “KFC will provide yet another platform for training by bringing the VR simulation technology to its regional general manager training classes, quarterly franchise meetings, and employee onboarding.”

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The trial version of Microsoft’s Monster Truck Madness probably had something to do with it. And certainly the original Super Mario Kart and Gran Turismo. A car nut from an early age, Dominic was always drawn to racing games above all other genres. Now a seasoned driving simulation enthusiast, and former editor of Sim Racer magazine, Dominic has followed virtual reality developments with keen interest, as cockpit-based simulation is a perfect match for the technology. Conditions could hardly be more ideal, a scientist once said. Writing about simulators lead him to Road to VR, whose broad coverage of the industry revealed the bigger picture and limitless potential of the medium. Passionate about technology and a lifelong PC gamer, Dominic suffers from the ‘tweak for days’ PC gaming condition, where he plays the same section over and over at every possible combination of visual settings to find the right balance between fidelity and performance. Based within The Fens of Lincolnshire (it’s very flat), Dominic can sometimes be found marvelling at the real world’s ‘draw distance’, wishing virtual technologies would catch up.
  • David Wilhelm

    I dunno, I kind of prefer the funny Colonel.. Fast food can be a bit of a nightmare already..

  • So… nice looking, but do I have to actually join KFC for the weekend to try it out, or will it have a Steam release.

  • Keith Hanna

    I had no idea.. This is the mind of Sanders? So much more respect. No more Popeye’s

  • Get Schwifty!

    “Chicken Mastery Certification”…. I just loved this….


  • Captain Oblivious

    People that work at KFC probably can’t afford the VR headset……