‘MetaWorld’ Wants You to Buy Virtual Land for Real Money, and It’s Not Clear Why


Massive multiplayer online (MMO) games with persistent worlds and real economies like Second Life haven’t reached critical mass in VR yet, although many in the community are counting the moments until they can live out their days immersed in all-encompassing virtual worlds. Enter MetaWorld, one such MMO launching on Steam Early Access September 29th that hopes to bring about an age of virtual land ownership.

On the surface, buying a scarce resource (albeit immaterial) seems like a sound investment for virtual pioneers, the same instinct that continues to drive the cryptocurrency boom, but the waters invariably get murkier the farther you descend.

The Pitch

Considering MMOs require a healthy player base to function, MetaWorld is hoping to invigorate its procedurally generated 10,000 square mile digital wilderness with a wide swath of the VR headset-owning market, including cross-play support for Oculus Rift, HTC Vive, PSVR, and Gear VR. For reference, MetaWorld is planning to cover an area about as large as the island of Sicily.

Developed by HelloVR, a studio founded by ex-Altspace VR director of user experience Dedric Reid, MetaWorld first suffered a rocky IndieGogo campaign that saw less than 10 percent of its $50,000 funding goal. Undeterred by the lack of community support, Reid continued development on the free-to-play world, which he’s hoping to monetize by selling plots of land that come with ready-made structures, ranging from a 1/2 acre plot with rustic log cabin to a 2-acre plot with ultra-modern space intended for vendors.

Built with SpatialOS, a platform that lets game developers stitch together multiple servers and game engines to power large-scale persistent worlds, MetaWorld also purports to offer detailed environmental simulations, complete with wind-swept trees and different animals like fish, foxes and deer that roam the map.

image courtesy MetaWorld

Prospective vendors will own a larger piece of the world, and have access to world-building tools that let them create a unique space as well as the still undefined ‘vendor tool kit’, presumably a way of creating unique world items so you can earn in-game credits. The company also promises its class of vendors a more ‘true to life’ avatar created by the team based on a picture of the person.

image courtesy MetaWorld

The economy, while presented in vague terms, promises to allow users to buy and sell anything, and also let vendors monetize their space. The company hasn’t mentioned its in-game currency outside of the IndieGogo campaign, so there’s still no telling if it will essentially be based on microtransactions, or function like Second Life’s Linden dollars, a currency that you can actually buy (and earn) and use for digital purchases and then convert back to regular currencies like the US dollar or Euro.

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Co-founder Abandons Ship

HelloVR co-founder Carleton DiLeo left the company before the ill-fated IndieGogo campaign was devised. According to a post on DiLeo’s blog where he distances himself from MetaWorld, he isn’t sure how Reid can deliver everything he’s promised.

Last year, I began the journey to create MetaWorld. Being one of the first developers to use SpatialOS and being the first using it for VR was a huge challenge. Documentation was sparse and Improbable [the studio behind SpatialOS] was tied up growing their company. After a 3-4 months we had something to show to the world. The response was good, people who tried MetaWorld really connected with the world

Unfortunately, after the press showing, I ran into a number of issues with SpatialOS due to required version upgrades and bugs with SpatialOS itself. Improbable was busy with other things so they were unable to help. I slowly worked through some of the problems but progress was slow. I started to feel that making a massive VR experience wasn’t going to be possible. At our current trajectory it would just take too long.

I still wanted to create something that allowed people to be able to visit a living world together from around the globe. To get there we would need more support from Improbable and a much bigger team. Funding efforts weren’t going well because investors wanted to see more before investing. The time required for one developer/game designer and a designer to create what we need would just take too long, we needed more help which costs money. This became a contention point between me and my business partner. Eventually I just didn’t see a future in continuing the way we were. I decided to stop working on MetaWorld and focus on a new title called Community Garden. Community Garden would start small to prove the viability of building persistent VR worlds in SpatialOS.

I was surprised when I found out my partner had started an IndieGoGo fund. To avoid confusion, I wanted to make it clear that I’m not currently working on MetaWorld and I don’t know how my partner plans to deliver on the promise of the fund. If you plan on donating to the IndieGoGo fund, please note that none of the work I produced for the MetaWorld you see in videos like the one above is what will be delivered.

Buyer Beware

MetaWorld is headed into Early Access, which partly excuses it from being an incomplete product, but the inconsistency in messaging around the game’s core mechanics and features ought to leave you worried about the stability of the still unreleased MMO. The game purports to feature a variety of activities including hunting, fishing, camping, snorkeling, sailing, sports, training, RC, drones, and go karts—all well and good—but according to the company, the core gameplay is based around survival. “You’ll have to defend your land against other players as well as opportunistic animals,” the company says.

You won’t find this information conveniently listed on the MetaWorld website though, but rather strewn across various Reddit pages where the creator sporadically posts, oftentimes in cryptic, single-word answers. At the time of this writing, the game’s website only consists of press blurbs gathered from before the IndieGogo campaign was launched and a small marketplace selling the game’s three plot sizes. The custom avatar mentioned above is only detailed in a 2 month-old post on the company’s Reddit page.

image courtesy MetaWorld

It still isn’t clear how much is truly at stake for landowners or the landless free-to-players at the moment either. Questions like: can animals or other players kill you? If you die, do you lose your items? Can you trade in-game credits back to real cash? Can you craft items, or do you have to buy everything from vendors? The list of unaddressed questions goes on in the game’s largely abandoned discussion board on Steam.

To quell fears around the general lack of communication about the core game mechanics, the studio took to three major VR Reddit pages on Saturday (r/Viver/Oculusr/PSVR), saying that the game won’t only be a wilderness area with cookie-cutter buildings as featured in the promo, but rather a growing framework “we can use […] to create many other worlds. Fantasy, Sci Fi etc.”

“We are building the world as a community, a few square miles at a time,” the company says. “Early pioneers will gather in world and decide on what types of diverse biomes to build. People in the world are discover-able through the UI. We figured out a way to make a huge world that feels alive, rich with things to do. One of our primary goals is to introduce an experience with lots of divergent game play, that you’ll never get bored of.”

For potential customers, HelloVR also had this to say about refunds on the PSVR Reddit page:

“MetaWorld was founded out of passion. Our team doesn’t expect to generate much revenue from the project. Our early access goal is to build a core community that has ownership in the world. Anyone can ask for a refund at anytime by emailing metabot@metaworldvr.com

Anyone can ask, but it remains to be seen if anyone can actually have a refund—something to keep in mind for digital prospectors looking to settle a virtual frontier that might just as likely turn out to be a barren wasteland.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 3,500 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • dk

    what about taxes and utilities ……and what about having a vr job …..can I be a vr builder :P ……probably

  • Skippy76

    Oh gawd..
    Do people have such terrible lives that they need to have a second one in virtual space? I would and have NEVER spent a penny on virtual stuff. It would be absolutely idiotic to buy virtual land.

    • Foreign Devil

      I wouldn’t buy stuff in VR either. .. but I am hoping to create and sell stuff. People spend ridiculous amounts on game assets in MMPO’s (especially in China). So I have hope.

  • Forgive me if this is an ignorant question, but what is MetaWorld’s USP versus Second Life? Basing my comments on the trailer provided, Second Life is far more advanced than MetaWorld. So why would someone like me want to go back to the beginning without passing go? And then there is Sansar…

  • Adam Roszyk

    I am one of the earliest developers in this wanna by startup. Dedric Reid founder and ceo fooled me into working for him for few months, postponing payments for job I’ve made until he will find the investment which he never did. If there’s any other developers cheated by this guy- pm me maybe together we could get our payments back.

  • Ima Pseudonym

    Both High Fidelity & Project Sansar are in free open-beta right now with plenty of free land available. Both have a lot of promise, but are still definitely beta, not very newbie/user friendly yet. Still in early stages, but MUCH further along than Metaworld appears to be..

  • Weetie Whitfield

    This is laughable when taking into consideration Second Life or Sansar.

  • Pharaoh

    Here’s why I became an Elite Pioneer:

    I own a parcel in the worlds first truly persistent simulated world for VR.

    1 Acre = 43,560 Square Feet
    0.25 MetaCoin Per Square Foot
    10,890 MC (MetaCoins)

    I’m looking forward to the ICO.

  • Pharaoh

    Second life or Sansar are not in the same class!

  • DinoHunter

    Seems to be a big scam. Not sure why steam allows this stuff :(