We reported recently that the mysterious, massively funded and expertly hyped Magic Leap suffered a minor PR setback as the company cancelled two key public talks, TED being one. Well the company has just released a video that was set to be shared at the event that aims to ramp the hype further still.
Magic Leap recently cancelled two public ‘appearances’ that were to be given by executives CEO Rony Abovitz and long-time game designer Graeme Devine, now Chief Creative Officer of the company.
Along with a Reddit AMA, the execs had also planned a TED talk on the secretive technology. The company seems to have responded to the reaction these cancellations provoked in the press and the community – that the company were again retreating to stealth mode – as it’s released the video it was due to share during its TED talk.
The video represents the closest we’ve yet come to understanding the kinds of experiences Magic Leap plan to deliver with the tech. In this case, starting out with some intriguing AR user interface ideas, before escalating quickly in to a full scale robot war, complete with AR weaponry.
The video looks to be rendered as a concept presentation, as is to be expected, lightfield based augmented reality experiences would be tough to capture. That said, the company now famous for its masterful skills at hype generation, state in the video’s description on YouTube:
Unfortunately, we couldn’t make it to TED, but we wanted to share one of the things that we’d planned to share at the talk. This is a game we’re playing around the office right now (no robots were harmed in the making of this video).
Also interesting to see the prominence of the Weta logo, presumably ‘The Hobbit’ SFX house had more then a a little do with the visuals on show here. The question is: how closely does this video mirror the kind of experience that Magic Leap can actually deliver once the technology is finally shown to the public. As ever, we’ll have to wait and see.