Brendan Iribe, CEO of Oculus VR

In a report from Bloomberg, Oculus VR‘s model for expansion and fulfilling it’s long term objective, to have 1 Billion users in Virtual Reality, it’s choosing to adopt a proven method borne out by the success of Google’s Android platform.

Iribe made it clear that Oculus, even with Facebook’s backing, isn’t big enough to tackle this daunting task by itself. “If we do want to get a billion people on virtual reality, which is our goal, we’re not going to sell 1 billion pairs of glasses ourselves” told Bloomberg. “We are openly talking to any kind of partner that wants to jump into VR, and there’s a lot of interest right now.”

It makes sense that Oculus would follow the predominately open licensing model Android have successfully used to push Android to 900 Million activated devices. Concentrating on getting Virtual Reality right first though is still the company’s critical objective. “We need to get it right before we engage and work with other people” Iribe says.

The journey to get that VR offering right for consumers starts another leg in July, when Oculus plans to ship 20-30,000 Developer Kit 2 (DK2) units to those who pre-ordered from March when the unit was announced. But the details of how Oculus will tackle this expansion model is as yet unclear. It’s unlikely Android’s ability to run on any hardware that chooses to adopt it will work with VR due to the tight constraints required to ensure the hardware delivers the best experience possible. Doubtless we’ll find out once we know more about the consumer release, which up to now Oculus have remained tight lipped over.

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Based in the UK, Paul has been immersed in interactive entertainment for the best part of 27 years and has followed advances in gaming with a passionate fervour. His obsession with graphical fidelity over the years has had him branded a ‘graphics whore’ (which he views as the highest compliment) more than once and he holds a particular candle for the dream of the ultimate immersive gaming experience. Having followed and been disappointed by the original VR explosion of the 90s, he then founded to follow the new and exciting prospect of the rebirth of VR in products like the Oculus Rift. Paul joined forces with Ben to help build the new Road to VR in preparation for what he sees as VR’s coming of age over the next few years.
  • Mettanine

    So to stay with the Android analogy, Oculus will provide the no-frills perfect base model at an awesome price, similar to the current Nexus devices and others will be able add things like external cameras, built-in mic/headphones, bundle their own peripherals and/or software etc.? Sounds like a plan…

    • Rokrull

      Not to mention provide them free and/or heavily discounted ($100 or less) with service contract? All of the people I know with Android phones have them because they were free or super cheap. I’ve never actually meant anyone in person who dished out $300+ for a phone (not even the iPhone users!).

  • elecman

    An ambitious plan.

    So all these people are going to buy a 2500 USD gaming rig as well?

    • Kemic

      Not necessarily. It depends on what they’re using it for for the demands of the system. Plus, as technology improves, it’s obviously going to become less costly to have an entry level rig. It’s not like these 1billion adopters are going to come all at once and over night in the next 3 months.