News Bits: Zenimax Files Suit Against Oculus VR, Claims Its Tech Crucial to Rift’s Success

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John Carmack, CTO at Oculus VR
John Carmack, CTO at Oculus VR

It looks as if all the posturing shown by both games publisher Zenimax and virtual reality startup Oculus VR over the last couple of weeks hasn’t resulted in an amicable agreement between the two companies. In a press release issued a couple of days ago, Zenimax media assert that they have now filed suit against Oculus VR for what it claims are the theft of it’s intellectual property.

The press release seems to have been removed from Zenimax’s site, but Google has it cached here for the moment (printed in full below this article). Zenimax’s claims are numerous, but they revolve around Carmack’s work back in 2012 when he enthusiastically championed an early Oculus Rift prototype at E3 that year.

Specifically though, Zenimax claim that Carmack’s not inconsiderable amounts of work to bring the infamous Oculus Rift enabled Doom 3: BFG, complete with early head tracking and pre-warping stereoscopic rendering, the show where it attracted enormous interest by all who tried and subsequently heard about it.

The dispute hinges on claims that Oculus VR violated an NDA signed by id software and Oculus VR founder Palmer Luckey, an agreements signed to allow the two parties to collaborate on software to be used alongside the Oculus Rift. The NDA was pulled from recode.net’s story on the dispute quite recently, but interestingly Carmack is not implicated or in fact mentioned in the document. According to recode’s analysis of their copy of the document:

The NDA notes that both parties were under “no commitment” to invest in one another or “enter into any other business arrangements of any nature whatsoever.” ZeniMax said in a statement that it discussed taking equity in Oculus but that talks between the two companies fell through.

Carmack has refuted absolutely any assertion that any code owned by Zenimax was used by him or Oculus. He recently tweeted “Oculus uses zero lines of code that I wrote while under contract to Zenimax.” Oculus VR too have been robust in their own defence recently, revealing that it was a failed equity deal that forced Oculus to go back on promises to their original Kickstarter campaign backers to include a copy of Doom 3: BFG along with their Developer Kit VR Headsets.

One excerpt in particular caught my eye when reading through the filing – namely Zenimax openly alluding to past in house R&D projects to try and frame their claim in a more favourable way:

For years, dating back to the 1990s, ZeniMax and its affiliates had conductedresearch into virtual reality technology and headsets (sometimes called “head mounted displays”or “HMDs”). For example, ZeniMax had developed prototype software for its major video game franchises, including “
The Elder Scrolls
,” designed to optimize the gaming experience in avirtual reality display device. ZeniMax’s subsidiary, id Software, also researched virtual realityand continued its efforts following its acquisition by ZeniMax. Carmack highlighted thoseefforts in public remarks at the E3 Convention in 2012

Oculus VR has responded to news of the filing. An Oculus representative stated succinctly:

“The lawsuit filed by ZeniMax has no merit whatsoever. As we have previously said, ZeniMax did not contribute to any Oculus technology. Oculus will defend these claims vigorously.”

The whole affair is somewhat depressing and brings home that Oculus, post Facebook acquisition, has now been thrown into the world of big business with all the pitfalls that entails. And as I’ve previously written, it pitches one of the worlds most important games publishers against virtual reality’s best hope for revival. Any such dispute and inevitable protracted animosity between the two can only be a bad thing for gamers and virtual reality, at least for the foreseeable future.

We’ll keep a close eye on how this on develops and will keep you up to date.

Zenimax Press Release in Full

ZENIMAX MEDIA INC. AND ID SOFTWARE LLC FILE SUIT AGAINST OCULUS VR, INC. AND ITS FOUNDER, PALMER LUCKEY

May 21, 2014 (Rockville, MD) — ZeniMax Media Inc. and its subsidiary, id Software LLC, filed suit today against Oculus VR, Inc. and its founder, Palmer Luckey, for illegally misappropriating ZeniMax trade secrets relating to virtual reality technology, and infringing ZeniMax copyrights and trademarks. ZeniMax is also asserting claims for breach of contract, unjust enrichment, and unfair competition against the defendants. The suit was filed in federal court in the U.S. District Court for the Northern District of Texas.

The suit arises from the defendants’ unlawful exploitation of intellectual property, including trade secrets, copyrighted computer code, and technical know-how relating to virtual reality technology that was developed by ZeniMax after years of research and investment. ZeniMax provided this valuable intellectual property to defendants under a binding Non-Disclosure Agreement that specifies such intellectual property is owned exclusively by ZeniMax and cannot be used, disclosed, or transferred to third parties without ZeniMax’s approval. ZeniMax’s intellectual property has provided the fundamental technology driving the Oculus Rift since its inception. Nevertheless, the defendants refused all requests from ZeniMax for reasonable compensation and continue to use ZeniMax’s intellectual property without authorization.

All efforts by ZeniMax to resolve this matter amicably have been unsuccessful. Oculus has recently issued a public statement remarkably claiming that “ZeniMax has never contributed IP or technology to Oculus.” Meanwhile, Luckey has held himself out to the public as the visionary developer of virtual reality technology, when in fact the key technology Luckey used to establish Oculus was developed by ZeniMax.

“Intellectual property forms the foundation of our business,” said Robert Altman, Chairman & CEO of ZeniMax. “We cannot ignore the unlawful exploitation of intellectual property that we develop and own, nor will we allow misappropriation and infringement to go unaddressed.”

“ZeniMax and id Software take their intellectual property rights seriously,” said P. Anthony Sammi, a Partner of Skadden, Arps, Slate, Meagher & Flom LLP which represents ZeniMax and id in this matter. “We now look to the federal courts and will pursue all appropriate measures available under the law to rectify defendants’ egregious conduct,” he added.

News Bits: New Xing: The Land Beyond Trailer Shows Off Unreal Engine 4 Visuals

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White Lotus Interactive have released a new trailer for their Oculus Rift enabled adventure title Xing: The Land Beyond and it showcases the varied environments and some fairly stunning vistas waiting for backers of their Kickstarter campaign. The 3 member team based out of Orange, CA doubled their initial target

Recently, the team made the decision to move to the recently released Unreal Engine 4, extolling its virtues in a post explaining the reasoning for the move and how they went about making it happen. In their last post, they went into some detail explaining the processes involved in designing and building a scene in Xing. Take a look at the results below and check out that post here – it’s an interesting read.

Exclusive: GameFace Mark 5 Prototype Heading to E3 With New Form-factor, Front Facing Depth Camera, Ports, and Custom Lenses

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gameface mark 5 lenses mobile vr headset

At SVVR Conference & Expo, GameFace Labs shared with Road to VR info on a new prototype of the mobile head mounted display that the company intends to show off at E3 next month. The prototype features a brand new form-factor, front facing gesture camera, multiple ports, and custom lenses.

SVVR Con: Ubercast 2014 – With Special Guest, Palmer Luckey

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They have each individually done their part to fill your ears, minds, and souls with VR conversations and to help keep the enthusiasm for VR going. Now, at the 2014 SVVR Conference & Expo, Cris Miranda, Matt Carrell, Brian Bullard, and Reverend Kyle join up to give you the first ever UBERCAST! Oh, did I mention Palmer Luckey joined us too?

Survios Announces $4 Million in Venture Funding for VR Projects

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The team behind Project Holodeck has announced that it has secured $4 million in venture funding to help them build their immersive VR experience.

SVVR Con: Creating the VR Metaverse – LiveStream @ 3:00 pm PDT

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The final panel of the first Silicon Valley VR Conference and Expo 2014 is entitled “Creating the VR Metaverse”, and attempts to answer some of the key questions around what the future metaverse might look like:

  • One global metaverse or many?
  • Identity and privacy
  • Virtual World Governance: democracies, the greek god model, or benevolent dictators
  • Intellectual property and legal jurisdictions
  • Avatar portability and standards

Panel Members:

Moderator: Bernhard Drax, Founder, draxtor…and media for all

SVVR Con: Kickstarting the Next VR Revolution – LiveStream @ 2:00 pm PDT

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Join us for another SVVR panel livestream focused on the future of crowdfunding and its intersection with virtual reality.

SVVR Con: Indie VR Game Developer Roundtable – LiveStream @ 11:00 am PDT

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SVVR-Conf-SplashAn open discussion with leading developers in the VR space discussing anything and everything around developing for virtual reality.

What does your VR game development workflow look like?
Does it differ from your standard workflow?
What tools/functions are on your SDK/Engine wishlist?
What are the wins and challenges dealing with Unity for VR development? UDK/Unreal? Would you consider switching engines?
How are you managing relationships with big players in the game space, i.e. Oculus, Sony?
What about the android market?
Funding options and distribution channels for VR Games (Steam/Share/Riftenabled/Reddit/Forums)

Panel Members:

Justin Moravetz, Proton Pulse
Sean Edwards, Lunar Flight (Lucid VR/Shovsoft)
Aaron Lemke, Eden River (Unello Design)
James Andrew, Rift Wars (PixelRouter)
Blair Renaud, Technolust (IRIS VR)
Denny Unger, The Gallery: Six Elements (Cloudhead Games)

Moderator: Cymatic Bruce

SVVR Con: Panel Discussing Startups in VR LiveStream @ 10:00am PDT

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SVVR-Conf-SplashOn to the second and final day of the SVVR Expo. Next up is a panel discussion of the issues and opportunities of starting and operating a consumer VR focused business:

Is now the right time?
What does it take to start a company in the space?
Did the Facebook Acquisition of Oculus affect your business plans?
Are you affected by Oculus launch timing uncertainty?
What are the risks in starting a VR-focused company?

Eric Romo, Qualia 3D
Stefan Welker, Shoogee
Shiraz Akmal, DreamWorks

Moderator:Nonny de la Peña, USC School of Cinematic Arts

Brian Hart will be live streaming the event which kicks off at 10:00am PDT. The video should appear directly below.

SVVR Con: Non-Game Applications Enabled by VR – LiveStream @ 4pm PDT

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SVVR-Conf-SplashAnother SVVR Con panel discussion, this time exploring various non-game applications for consumer VR in areas such as entertainment, storytelling, cinema, tourism, health & wellness, fitness, CAD, 3D modeling, scanning and printing, education.

Oliver Kreylos, VR Researcher, UC Davis
Eric Greenbaum, Jema VR
Paul Mlyniec, Sixense
Scott Broock, Jaunt VR
Paul Grasshoff, Matterport
Brad Herman, DreamWorks Animation

Moderator:Walter Greenleaf , Stanford University

Brian Hart will be liveStreaming the event which kicks off at 4pm PDT. The video should appear below.

SVVR Con: User Input and Locomotion in VR – LiveStream @ 3pm PDT

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SVVR-Conf-SplashOur SVVR Conference and Expo 2014 coverage continues with a LiveStream of “User Input and Locomotion in VR”, a panel discussion which aims to explore what challenges, solutions and challenges there might be to allow users of virtual reality to interact with these new and exciting spaces.

The Panel consists of:

Richard Marks, Senior Director, Sony Magic Lab
Jan Goetgeluk, CEO, Virtuix
Nathan Burba, CEO, Survios
David Holz, CTO and Co-founder, Leap Motion
Danny Woodall, Creative Director, Sixense

Moderator: Jason Jerald, Founder, NextGen Interactions

Brian Hart will be LiveStreaming the event which kicks off at 3pm PDT. The video should appear below.

SVVR Con: Keynote Talk by Philip Rosedale, CEO High Fidelity – LiveStream @ 2pm PDT

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PHILIP ROSEDALE, Co-founder, High Fidelity
PHILIP ROSEDALE, Co-founder, High Fidelity

Philip Rosedale, the man behind Second Life and the CEO of new startup High Fidelity. Philip has been at the forefront of the creation of virtual, connected worlds that allow people to communicate and interact with each other without ever meeting. Today he’ll share his vision of how virtual reality will shape the future of entertainment.

Brian Hart will be live streaming the event (video should appear below) which kicks off at 2pm PDT. 

UPDATE: Apologies to all, but we had to end the broadcast due to technical difficulties. We’ll let you know when the recordings are available online, should be some time next week.

SVVR Con: Forecasting VR’s Adoption Over the Next 5 Years – LiveStream @ 11:00am PDT

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SVVR-Conf-SplashThe very first SVVR Conference and Expo kicks off today for 2 days and we have reporters on the ground to bring you the latest news from what promises to be an exciting show.

SVVR Expo’s first scheduled event entitled “Forecasting VR’s Adoption Over the Next 5 Years”. This is a panel discussion bringing together some leading lights from the fledgling virtual reality industry:

Palmer Luckey, Founder, Oculus VR
Jens Christensen, CEO, Jaunt VR
Amir Rubin, CEO, Sixense
Ed Mason, CEO, GameFace Labs
Drew Oetting, Partner, Formation8

Moderator: Ben Lang, Road to VR

Brian will be live streaming the event, the video should appear below. The panel kicks off at 11:00am PDT.

Maker Faire 2014: SVVR Evangelises VR, New CastAR Holographic Display Concept and Fuel3D Scans Your Digital Avatar

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Babies love the 1280 x 720 resolution and 120hz refresh rate per eye

Maker Faire logoBeing based in Silicon Valley, I’m fortunate to have Maker Faire Bay Area practically right in my back yard. Maker Faire describes itself as an “all-ages gathering of tech enthusiasts, crafters, educators, tinkerers, hobbyists, engineers, science clubs, authors, artists, students, and commercial exhibitors.” Being new to the Bay Area, this was my first expedition to the Faire, and their description seemed spot-on. There was an eclectic assortment of art, robots, music, electricity, corn dogs, drones, people blocking aisles, 3D printers, performances, beer, technology, and excitement.

Silicon Valley VR

IMG_0347My first stop was at the Silicon Valley VR booth in the “dark room”.

SVVR has seen tremendous growth since its founding one year ago, and in an effort to promote virtual reality and the SVVR expo, the group set up a booth and offered free plays of some of the latest Rift demos. Road to VR’s own Cymatic Bruce was even on site to assist.
IMG_0354

Technical Illusions and CastAR

Previous generation CastAR being used for show demos
Previous generation CastAR being used for show demos

Technical Illusions, who you may recall debuted their CastAR augmented reality system at Maker Faire last year, used this years event to show off their latest wares. As Paul covered here just yesterday, Technical Illusions unveiled a new CastAR prototype here at Maker Faire this year, though it was not being used for demos. Lines to try CastAR were long the duration of the time I was at the show.

Founders Jeri Ellsworth and Rick Johnson were on-site talking with fans and backers. I also had the opportunity to spend a little time with Ryan Smith, Technical Illusions’ Lead 3D Artist, who demoed a visualization method devised in the office earlier in the week. The team have constructed a box covered with CastAR’s retro-reflective material but have drilled many tiny holes in the material which allows the user to see through to the presentation pedestal behind.


Ryan demonstrated the system in action – wearing CastAR glasses and utilising proprietary software the user is able to see their 3D model as a holographic projection hovering within the box, tracked in 3D space. This then allows the modeller to move around the view of the model and also reach into the box and visualise the model against their hand. It’s a cool idea and one of many non-gaming applications the Technical Illusions team are investigating.

Fuel3D

IMG_0461“Who?” I can hear you saying. Their marketing person Danny emailed Road to VR a few days before the show, saying Fuel3D was offering free 3D face scans to Maker Faire attendees, so clearly I wasn’t going to miss it. And while I passed on having my own face scanned (mainly due to my scruffy appearance from not shaving for a few days), I stuck around for a bit and watched a few other people.
IMG_0456

IMG_0462

The device itself resembles a wireless steering wheel and is fairly light. Three cameras off-set from each other photograph the subject’s face, and then stitching software combines the photos into a single image. While Fuel3D was mainly demonstrating facial modeling, the technology can also be used to model objects. I’m being purposely brief here; the company and technology are worth a deeper dive in the near future.


As a reminder, it’s about to get busy here on Road to VR as the SVVR Conference and Expo starts tomorrow morning at the Computer History Museum in Mountain View, CA. We will have — count ’em — four people there covering all the events: Ben Lang, Cymatic Bruce, Reverend Kyle, and myself. Prepare your bodies and mind for VR overload.

Oakley and RS Components Among the Latest Brands Using the Oculus Rift for Marketing

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Virtual Reality And Next Generation Marketing

Brighton based digital agency Makemedia recently produced an Oculus Rift multi-player racing game to promote an electronics component brand.

In late March, over 700 EPC (Electronica Productronica China) show delegates virtually raced ‘Wipeout’ style cars through a futuristic city of circuit boards and diode skyscrapers. In each session, 4 players raced against each other using games console controllers to steer their direction and two large overhead screens enticed crowds with a broadcast of a ‘live feed’ from each race, complete with F1-style trackside cameras.

This interactive experience was all about brand immersion, incorporating subconscious key marketing messages related to business aspects of the company. It was the first time Makemedia had used the Oculus Rift for a commercial project, since creating and converting a number of their previous simulations to work with the DK1 for client pitches.

These include aircraft hangers with airplane models that could be used for maintenance trainers and an early Unity project of theirs called “Jarrow” which allows users to discover life around the monastery and interact with monks that lived there.

3D Project Manager Sam Watts told Road to VR that they are also planning to take their existing Stadium Explorer content into the Oculus Rift to provide fully explore-able environments for promotion of new stadiums or other venues being built, or existing ones

Sam Watts, 3D Project Manager at Makemedia
Sam Watts, 3D Project Manager at Makemedia

looking to sell the premium seating and areas to clients.

Virtual reality is set to transform marketing, especially at events and many believe that the Facebook buy-out of Oculus VR could offer a new medium of marketing to a receptive crowd, especially when Oculus technology can be is powered by mobile platforms.

Watts believes the buy-out is a positive move: “Whilst individually some of us were horrified at the thought, once the initial shock passed, we were able to understand the advantages and potential possibilities that the acquisition would allow. Anything that makes the consumer edition reach market sooner and cheaper is absolutely fine with us!

He continued: “We like to think we see past the short-term and look to the future and what it may bring. The strength of the Facebook platform and the technology behind it can only bring stability to the development environment and open up more cloud-based, distributed services. The investment will obviously help it in the fight against the Sony Morpheus as a gaming device, and as already mentioned, bring it to market sooner.

It will help Oculus turn from a niche product into something more mainstream and widely accessible to a greater number of users. We will follow what comes out of it regarding social VR experiences that we could integrate into our own content but we expect to see them explore other areas outside of just the social space too.”

To read a fantastic behind-the-scenes account of how Makemedia produced the RS Components virtual reality experience, check out their two part article in their blog. In it, Watts talks about the limitations of the low-resolution display of DK1, how to reduce motion sickness and what the safety concerns are for public demos.

Premium brand sunglasses giant Oakley have seen VR’s potential in getting their brand message to consumers. The company recently commissioned an immersive experience called “Airbrake™ MX 360 with Ryan Villopoto” which utilises the Oculus Rift and 360 degree video with head tracking to allow the viewer to see though the eyes of the four time Supercross champion whilst scrambling around a Motocross course. Oakley’s CEO, Colin Baden said of the project:

We wanted to give fans the opportunity to go as fast and high as the MX riders they love to watch, and the groundbreaking technology of Oculus Rift gives them the virtual experience of tearing up the track with Oakley rider Ryan Villopoto,” said Colin Baden, Oakley CEO.

Virtual reality is a marketing agency’s dream, who are always looking for new ways to engage customers.  The theme park style attractions get people queuing around the block, ready and willing to interact with a brand. We saw this recently at the South By Southwest festival where hundreds of people queued for hours to try a virtual lift ride at the Game of Thrones exhibition.

Working with experiential marketing agency Relevent, Framestore’s digital team combined Oculus Rift DK1 headsets, wind machines and rumble packs for the epic ride to promote the new series of the hit HBO show.

And according to John Spray, Head of New Business at experiential marketing agency CURB, trips to the mall could get a whole lot more interesting, courtesy of the marketing budget of big brands:

“It could be the Brazil World Cup and you are in a shopping centre on a Saturday afternoon, being dragged around by your other half. Whoever the sponsor could be, they could offer you a stadium tour from within Westfield shopping Centre.  You could have live streamed content direct from one of the FIFA World Cup matches where you are in the tunnel of where the players first walk out onto the pitch. If you add the sound, the smell and the sensation of the heat it will feel like you have got 80,000 fans roaring into your ears as you walk out with the England team.”

So, who knows; we could soon be dipping into a 360 degree movie trailer at a cinema; ride a new mega-coaster before the theme park season starts, or get treated to an airline’s First Class cabin experience in the middle of a train station.

Whats more, with Facebook’s purchase of Oculus VR now done and dusted, it is not unreasonable to expect branded VR experiences for the home to be appearing on your timeline soon.

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