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There’s nothing that says virtual reality quite like a taco.

That’s apparently why PlayStation and Taco Bell are teaming up to give away 3,360 PlayStation VR headsets between now and October 19th.

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There’s three ways to get a chance at winning your own PSVR:

  1. Go to Taco Bell and buy a specially marked ‘Big Box’
  2. Mail in a request for entry
  3. Get an online entry from this site (only between October 5th and October 19th)

All methods will result in a code which you can enter on the official contest page to find out if you’ve won. The giveaway is restricted to the United States and you can find the official rules here.

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Meanwhile, the company is running the pop-up Taco Bell VR Arcade in New York City this Thursday and Friday (September 15th & 16th) from 11AM to 5PM at 79 Greene St., featuring—you guessed it!—PSVR.

PlayStation VR launches on October 13th starting at $399 for the ‘Core’ headset package, and $499 for the Launch Bundle.

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Ben Lang
Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."