As first to market with a robust augmented reality function baked right into its mobile operating system, the various projects we've seen using Apple's smartphone-based AR platform have tended to range from the useful, to the artful, to the...

Apple's newest iteration of the iOS mobile operating system is here, and with it comes the ability to turn your iOS 11 compatible device into an honest-to-goodness augmented reality viewer. Thanks to a few months of lead time with...

Apple is rolling out iOS 11 today, its mobile operating system that's compatible with "hundreds of millions of devices" including iPhones going back to the iPhone 5s, and a variety of recent iPads. If your device is able to...

Apple's iOS 11 is coming to compatible devices starting September 19th, which means that if you own a recent Apple iPhone or iPad, you may have an augmented reality-capable device in your hands before the new iPhone line even...

With ARKit in the wild for a few months now, Apple's special iPhone 8 event was the place to announce the coming wave of augmented reality apps. Senior VP of worldwide marketing Phil Schiller took the stage to introduce...

Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company's newly debuted Steve Jobs Theater. Among the announcements, many of which have supposedly already been leaked, is sure...

ManoMotion, a computer-vision and machine learning company, today announced they're integrated their company's smartphone-based gesture control with Apple’s augmented reality developer tool ARKit, making it possible to bring basic hand-tracking into AR with only the use of the smartphone's onboard processors and...

In an answer to Apple's recently released ARKit, a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Google prides...

The mantra goes: If it's possible, someone will eventually build it. That statement rings true for everything from the weird and spastic games like Mosh Pit Simulator or hardware add-ons like the pulsating haptic skin from Omnipulse, and while I'm just...

What's that building in the distance? Where's the nearest Starbucks? How do I get to there from here? These are questions you'd likely find answers to in your smartphone's map application—but with Apple's ARKit, one developer showed it could...

Apple's ARKit has been out for developers since it was announced last month. Because of the mind-boggling number of iPhones and iPads capable of running ARKit, the new tool is already spreading its augmented reality wings across the Internet thanks to a diverse...

We're all waiting for the day when you can put on a singular, tether-free headset and experience all the 'R's that VR/AR/MR have to offer—and NormalVR, a "small but focused" group of passionate immersive media creators just gave us a peek...

WebVR is an in-development open standard that aims to define how browsers should communicate with VR hardware, allowing developers to create VR experiences that are served directly from the web. With Apple's newly public interest in VR, developers from...

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. Two of the latest listings suggest the company is exploring VR...

With Apple's increasing interest in VR on Mac, the company is adding essential features to its new Metal 2 graphics API to support high performance VR on MacOS. Because VR demands high-powered graphics and extremely low latency, specially tuning the...