Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company's newly debuted Steve Jobs Theater. Among the announcements, many of which have supposedly already been leaked, is sure...

ManoMotion, a computer-vision and machine learning company, today announced they're integrated their company's smartphone-based gesture control with Apple’s augmented reality developer tool ARKit, making it possible to bring basic hand-tracking into AR with only the use of the smartphone's onboard processors and...

In an answer to Apple's recently released ARKit, a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Google prides...

The mantra goes: If it's possible, someone will eventually build it. That statement rings true for everything from the weird and spastic games like Mosh Pit Simulator or hardware add-ons like the pulsating haptic skin from Omnipulse, and while I'm just...

What's that building in the distance? Where's the nearest Starbucks? How do I get to there from here? These are questions you'd likely find answers to in your smartphone's map application—but with Apple's ARKit, one developer showed it could...

Apple's ARKit has been out for developers since it was announced last month. Because of the mind-boggling number of iPhones and iPads capable of running ARKit, the new tool is already spreading its augmented reality wings across the Internet thanks to a diverse...

We're all waiting for the day when you can put on a singular, tether-free headset and experience all the 'R's that VR/AR/MR have to offer—and NormalVR, a "small but focused" group of passionate immersive media creators just gave us a peek...

WebVR is an in-development open standard that aims to define how browsers should communicate with VR hardware, allowing developers to create VR experiences that are served directly from the web. With Apple's newly public interest in VR, developers from...

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. Two of the latest listings suggest the company is exploring VR...

With Apple's increasing interest in VR on Mac, the company is adding essential features to its new Metal 2 graphics API to support high performance VR on MacOS. Because VR demands high-powered graphics and extremely low latency, specially tuning the...

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. German-based SMI has specialized in eye-tracking since its founding in 1991. The company has in recent...

Apple's broad embrace of VR this week shows that the company has had virtual reality support on its roadmap for quite some time. During a session at WWDC, Apple and Valve confirmed they've been working together for nearly a...

Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads. As the iOS...

At yesterday’s keynote at the Worldwide Developers Conference (WWDC) 2017, Apple revealed the new iMac Pro and updated 27” Retina iMac, both of which are VR-ready, along with a slew of other VR related product updates. John Knoll, chief...

Apple's annual Worldwide Developer Conference (WWDC) is here, and today's keynote saw a number of VR-specific announcements including Apple's first VR-ready computers to go along with the launch of the company's newest macOS High Sierra. While the company is finally...