How about an unbreakable comb? A nylon travel tote? A loofah soaked in pheromones? No. This holiday season’s pervasive AXE bodywash bundles come with a VR headset, and while the headset in question isn’t the worst thing be thrown in for ‘free’ with a bag of teenage male-mist, it certainly isn’t the one your son/nephew/grandson really wants. But then again, you probably knew that deep down inside already anyway.

Now stocked on shelves in retail stores across the nation in preparation for the last-minute gift grab, Axe’s $20 gift set includes one 16 oz Axe Body Wash, one 4 oz Axe Daily Fragrance Body Spray, and one virtual reality headset. And no, it doesn’t even come with an exclusive smell-based experience—seriously a missed opportunity there.

image courtesy AXE

The headset, which holds the user’s smartphone, is little more than a plastic shell with lenses which undoubtedly hooks into the massive, but decidedly low-ish quality Google Cardboard content store.

The humble Google Cardboard VR headset has been an easy enough gift to give in the years since the search engine giant freely released the design of the foldable cardboard device, making for a cheap ‘extra’ to stuff in anyone’s stocking on Christmas Eve. It’s a neat first device for anyone slightly curious about virtual reality – just don’t expect to spend more than a few minutes at a time messing around with 360 videos and a few simple games that use the headset’s single button for input.

After it was introduced in 2014, Chinese manufacturers flooded the market with these ‘Plastic Cardboards’, which on the surface seem to fill a use: headsets made of cardboard get greasy and dinged-up fairly quickly, so having a more robust plastic version helps keep them in good shape longer. While this may be true, it’s easy to confuse these plastic shells for high-quality mobile VR headsets like Google Daydream View or Samsung Gear VR which either use phones specifically designed for VR, or contain the parts necessary to create a low-latency VR experience so users don’t get sick.

Oculus Go is Facebook's Affordable Standalone Headset Priced at $200, Shipping Early 2018

So while a ‘Plastic Cardboard’ isn’t exactly the moral equivalent of getting a crappy off-brand LCD handheld game when you asked for a GameBoy for Christmas, don’t expect to elicit the squeals of joy a more capable headset might get like PSVR, Oculus Rift, HTC Vive, and Windows Mixed Reality VR headsets – a few of which are on sale at the moment.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 3,500 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • Lucidfeuer

    Amazing title.

    Would have been good to have some screens, some branded experience like the McDonald’s one are actually well produced.

  • Simon Wood

    So these will be $10 in a few days, seems like an OK price.

    It is worth mentioning that RiftCat/Vridge released a ‘2.0’ beta for their PC->Phone VR connection (ie. can play SteamVR games). So if you have a suitable phone and have not tried VR as yet, this might be a good nudge…

    • Muzufuzo

      VRidge 2.0 will be awesome for those owning Daydream, Gear VR or Oculus Go. Plastic Chinese cardboard-style crap isn’t going to work well. I have tried many times, trust me.

    • flamaest

      You can already get ‘Plastic Cardboard’ VR units just like this all over the internet, ebay, etc for 10 bucks, even less….

  • But… WHY?

  • Alan Smithson

    I think that ANY further adoption of VR through ANY means is great for the entire industry. We need more companies like Axe doing promotions that expose VR to the masses. That is the ONLY way this thing grows. This article should be thanking them for taking a chance on a medium that very few people know about or have tried.

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