The Virtual Reality Company, lead by two-time Academy Award-winning director Robert Stromberg and entertainment industry executive Guy Primus, have announced $23M in venture funding to build original virtual reality content and position the firm as “premiere VR storyteller and industry leader.”

VRC are looking to position themselves at the forefront of virtual reality experience production. One of the company’s first endeavours, The Martian VR Experience, managed to break beyond the usual tepid expectations of lazy movie tie-ins, offering a worthy companion to the original film whilst managing to push some VR experiential boundaries at the same time.

Today, VRC have announced a new $23M investment, from Hengxin Mobile Business Co, a Beijing-based mobile services and technology provider, which they say represents a strategic partnership for “securing for VRC a platform for the distribution of its content in the greater China region.”

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See Also: Hands On: The Martian VR Experience is a Triumph in Motion

I went hands-on with The Martian VR Experience at a special event at CES in Las Vegas in January and was impressed. In my write up of the experience, produced in partnership with Fox Innovation Lab, re-creating the movie’s look and feel in the virtual plane, and have clearly had a lot of fun doing so. Motion control implementation was intuitive and rewarding whilst also adding to immersion and both Oculus Touch and SteamVR controller implementation seemed to work equally well.”

“The limitless potential of the technology has enabled us to unlock characters, dreamscapes and adventures that for decades have been captive thoughts of my imagination. We cannot wait to share these experiences with the world,” explained Stromberg, Co-founder and CCO at VRC.

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“VR is no longer just a dream of visionaries,” stated Stromberg, “Leaders across a number of industries, who months ago dismissed VR as a passing fad, are racing to participate in this rapidly evolving landscape. The assurance of VR’s longevity has never been more evident than it is today.”

The Virtual Reality Company has begun carving a niche for themselves, producing high quality, high production value VR experiences. If they can maintain that momentum with this injection of funds, we’re looking forward to seeing what they come up with next.

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Based in the UK, Paul has been immersed in interactive entertainment for the best part of 27 years and has followed advances in gaming with a passionate fervour. His obsession with graphical fidelity over the years has had him branded a ‘graphics whore’ (which he views as the highest compliment) more than once and he holds a particular candle for the dream of the ultimate immersive gaming experience. Having followed and been disappointed by the original VR explosion of the 90s, he then founded RiftVR.com to follow the new and exciting prospect of the rebirth of VR in products like the Oculus Rift. Paul joined forces with Ben to help build the new Road to VR in preparation for what he sees as VR’s coming of age over the next few years.
  • Joemich

    Guy Primus is a special kind of media executive. Experienced in so many areas of entertainment, equally comfortable in traditional, digital and now virtual worlds. If anyone can put these funds to good use establishing the model for a v.next content studio, it’s Guy.

  • Showbizzybody

    Maybe that guy can also simulate the radiation-sickness one would get through those big picture windows in that spacecraft, haha

  • Jad

    “the First Great VR Content Studio”? So they are in the VR business, but have never heard of Oculus Story Studio?

  • Nic

    Or heard of guys like Felix & Paul Studios who have already been producing a lot more great content for a while… Not sure who was first but their stuff certainly looks better than the Martian