Meta Sold Over 7 Million Smart Glasses Last Year, Effectively Tripling Sales in 2025 Alone

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EssilorLuxottica reported its Q4 2025 financial results, revealing the company sold over seven million smart glasses last year.

The French-Italian eyewear conglomerate has been making smart glasses in partnership with Meta since the launch of the original Ray-Ban Stories in 2021.

Now, in its fourth-quarter results, EssilorLuxottica revealed it sold over seven million smart glasses last year—more than tripling sales since last reported.

In February 2025, the company announced it had sold two million Ray-Ban (Gen 1) smart glasses since release in late 2023.

Image courtesy Brad Lynch

It’s no wonder 2025 was a landmark year for the company though. Alongside Meta, EssilorLuxottica not only released a hardware refresh of its popular Ray-Ban Meta glasses, but also Oakley Meta HSTN, Oakley Meta Vanguard, and the $800 Meta Ray-Ban Display glasses—the company’s first smart glasses to include a heads-up display.

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In addition to its smart glasses efforts, EssilorLuxottica maintains that 2025 marked a further acceleration in its “evolution from an optical company into a leading medtech and big-data group,” owing to growth across both its Nuance Audio hearing-aid glasses and AI-driven healthcare platform.

While Meta and EssilorLuxottica are current market leaders in smart glasses, the XR wearables race has really only just begun. As it appears today, companies largely see smart glasses as a first step towards creating all-day AR glasses of the near future, with  potential contenders including Google, Samsung and reportedly also Apple.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • 7 million is a lot, if compared to the sales of VR headsets.

    • Steve R

      Yeah the debate been whether the better path to mass-market AR glasses of the future is to start with full-featured bulky headsets and shrink them over time or start with less-featured glasses and add features over time. I think we are learning that the latter path is probably what will lead to mass-market.

    • Herbert Werters

      How many sunglasses do you think are sold worldwide each year?

  • polysix

    who's buying this shit?

    • Herbert Werters

      Hip influencer glassholes.