Campfire Raises $8 Million for MR Headset System Aimed at Product Design & Collaboration


Campfire, a San Mateo, California based startup, emerged from stealth today announcing that it has raised $8 million in venture capital to launch an integrated hardware and software platform aimed at making remote product design and collaboration easy. The platform includes an MR headset (capable of both AR and VR), a tracking device, an accessory which turns smartphones into motion controllers, and software to connect it all together between remote users.

Campfire, headed by CEO Jay Wright, announced today that it has raised an $8 million seed investment for its remote MR collaboration system from the likes of OTV, Kli Capital, Tuesday Capital, and unspecified others.

The company is building a turnkey system for immersive collaboration which combines a headset, tracker, controller accessory, and software, with the goal of allowing teams to remotely review and discuss 3D models used in product design, architecture, and more.

The Campfire MR headset purportedly offers a 92° diagonal field of view and is convertible between AR and VR modes (presumably using a visor to block transparency for the VR mode). If the optics remind you of the Meta AR headset, you’d be right; the Campfire headset is directly based on some of the patents that were acquired when Meta ran aground back in 2019.

But this time around, Campfire hopes to offer more than just a headset; the company is aiming to deliver a complete immersive collaboration solution.

The system also includes the ‘Console’, a cross-shaped device which appears to function as both a tracker for the headset and a way to offer a centralized origin for all remote participants. It’s a simple but smart idea—if the Console is the center marker of the virtual collaboration space, all participants are anchored around a common origin, which makes it easy for everyone to feel like they’re walking around a shared space when 3D models are presented.

Rather than building its own motion controllers for the headset, the company is offering an accessory it calls the ‘Pack’. The accessory attaches to a smartphone, turning it into a motion controller, thanks to an integrated camera, while the screen can be used to display controls for manipulating the 3D model.

In order to truly deliver a turnkey solution, Campfire is tying it all together with software. The company says that the ‘Scenes’ software will allow users to pull in relevant 3D models for presentations; “40 leading CAD and 3D file formats” are said to be supported. Meanwhile, the ‘Viewer’ software will display those scenes to participants joining via a Campfire headset or even on a tablet or phone, allowing mixed device participants.

Campfire says its system will become commercially available this Fall. Pricing hasn’t been announced but the company says it will be offered on a subscription basis. ‘Early access’ is also being offered to select customers; interested parties can apply on the Campfire website.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."
  • Lhorkan

    The fact that it’s wired and its significant bulk do not make it a very attractive proposition. You also need to set up the console and clip on the pack to your phone – more friction than what you would ideally want. Compared to the Hololens, which is a fully standalone system with hand tracking and spatial awareness, this seems like a step in the wrong direction.

    • Michelle Lewis

      Ashley this-past month I collected $19562 through working on pc at home in my spare-time..(w1090) I figured out to do it by spending some hours in whole day consistently-computer.(w1090) it’s very nice and any of you definetly can get this. >>>

  • As per usual with AR, I’m sure some business somewhere will be excited about it as it exists right now, and certainly a whole magnitude more than I am based on where the current AR technology is at today. Maybe one day I’d care about VR almost as much as I absolutely love VR right now, today….

  • Andrew Jakobs

    So it’s actually just a wired Hololens, with a much bigger FOV.

    • Beverley Hall

      Ashley this-past month I collected $19562 through working on pc at home in my spare-time..(w1209) I figured out to do it by spending some hours in whole day consistently-computer.(w1209) it’s very nice and any of you definetly can get this. >>>

    • It’s Meta 3

  • HindsiteGenius

    8 million? This seems like a waste. Why not just create a pro level cad/design/collaboration app that is strictly VR for a fraction of the cost. You don’t really need augmented reality for industrial design. VR is more than adequate. And all headsets will probably have ar in their next versions. You’ll save a ton of money.