Sixense today announced that games industry veteran and former head of Vive Studios Joel Breton has joined the company as president of its studios and executive VP of product development.

Breton is tasked with leading the strategy for creation and delivery of AR/VR software, which is targeting businesses in healthcare, training, and entertainment.

Joel Breton, Image courtesy Sixense

A long-time games industry veteran, Breton started his career in product development at Sega of America in the mid-90s. He’s since worked in various development roles spanning 2K Sports, Bethesda Softworks, MTV Networks, and 505 Games. Breton’s stint as Vive Studios’ head started in 2016 and ended with his appointment at Sixense Studios.

“Joining Sixense Studios is an amazing opportunity to create showcase VR and AR content that redefines how humans learn, play, and interact with the products they use every day,” said Breton. “Sixense has been a leader in immersive computing for the past decade and I am thrilled to work alongside Sixense’s talented team and their global partners as we continue advancing the industry ecosystem.”

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Sixense became somewhat of an infamous name among early VR adopters after the company raised over $600,000 through a Kickstarter campaign to support the development of STEM, a VR positional tracking standard that promised to bring 6DOF controllers and room-scale tracking to early VR developer kits.

Image courtesy Sixense

While it’s been a long road filled with plenty of potholes, Sixense eventually announced refunds to backers last year as it made definite strides to pivot to the enterprise space. Ostensibly the enterprise market would prove to be a more hospitable environment for STEM, an accurate and occlusion-free—albeit somewhat obsolescent—magnetic 6DOF tracking standard.

Sixense CEO Rubin Amir maintains that Breton will help the company grow, taking advantage of their software team’s continued work on human interactions in immersive media.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.

    yep…Still Waiting for my $300 refund…yep :(

  • NooYawker

    How do these companies who rip people off continue to operate.. not only operate, grow. It’s shocking.

    • WyrdestGeek

      You gotta take a look at just how icky, scammy, and fraud-y the world of business can be.

      I mean, I don’t imagine Sixense intended to rip people off.

      But there are plenty of scam-tastic enterprises out there that *do* try to rip people off.

      Some small percent of them get too big, e.g. Theranos. Too much publicity and they can’t pivot and spin their way out of it so they come crashing down.

      But there’s always more out there promising to get you rich, help you “pick up chicks”, or flip that house for huge $$$$.

      Heck, you can see some of them right here in the Road To VR comments. Income claims in the comments section of a random blog aren’t just spam, they’re also scam.

      Soo in contrast– Sixense– not an intentional scam AFAIK. But also not a lot of regulation forcing then to hurry up and do those refunds.

      #LibertarianParadise (<– sarcasm)

  • judgeman

    Rubin Amir is a lying sack of shit and their technology is a dinosaur

    • Rainfox Wolfstone

      How is it a dinosaur it’s not vulnerable to Optical occlusion