Meta this week announced Oculus Publishing Ignition, a “multi-million dollar” fund aimed at newly formed XR studios. The company is offering money for VR and MR prototypes, with the potential for follow-on funding to turn those prototypes into full titles.

Seemingly wanting to tap into the unfortunate number of recently laid off game developers, Meta’s new Oculus Publishing Ignition fund is specifically looking for XR studios that were formed on or after April 2023. The company says it plans to fund up to 20 teams before the end of 2024.

Those teams will receive three Quest 3 headsets and cash to build their ideas into prototypes over the course of six months. At the end of that sprint, there’s also the potential for more funding to turn those prototypes into a “fully-scoped game.” Meta is promising that participating studios will retain “full IP, code, assets, design and distribution rights.”

The fund has an eye toward specific types of content:

For Ignition, we are focused on game concepts that target the midcore player—more mainstream than niche and broad in scope with compelling Quest 3 interaction mechanics. Most importantly, we want teams to build the game you’re most passionate about and experienced in. We’re looking for mixed reality concepts just as much as conventional VR, and have enhanced interest in simulation games, active sports, and accessible social titles.

Meta says its accepting open applications for Oculus Publishing Ignition through September 1st, 2024 (or sooner if the fund is exhausted).


While Meta regularly cuts deals to help support the development of Quest content, the process for actually getting one of those deals has been opaque. Oculus Publishing Ignition represents a much more transparent pathway for developers to pitch their ideas to Meta for consideration of funding. However the fund is gated to only newly formed studios.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."
  • Gabe Zuckerwell

    Oh hey look, valve sleeping again.
    But yeah I’m a Meta shill and they still care about vr, deckard is coming out in few months

  • Gabe Zuckerwell

    Obviously that means it’s closer now than ever before! Don’t buy quest 2 just yet, save up 10x as much and hey into the dead world of pcvr computing.

    • Octogod

      I understand sir Zuckerwell. All hail the Steam Deck(ard)!

      • Gabe Zuckerwell

        Sieg Fail!

  • Very cool. But why only new studios?

    • Blaexe

      Oculus Publishing is supporting existing studios already. This is a special initiative because of the layoffs the past year.

    • David Wilhelm

      A rather arbitrary limit indeed. An existing studio might not have published anything at all, but if they incorporated a single day prior to the limit of April 1, 2023 they are disqualified. What’s the point in that?

  • How about outputting SOMETHING with the studios you already *have*, Zuck …??

    • Mattphoto

      Because clearly this is an initiative to fund NEW talent.
      They already fund the stuff they already have.

  • Henk

    Would be better if they bring support to games like WRC and bring us a new Space adventure like Elite Dangerous 2 or something