We finally know when pre-orders for the much anticipated Oculus Rift consumer edition will open, but in lieu of pricing information, Oculus founder Palmer Luckey has let it be known that the consumer will launch will be global.

The logistics of a worldwide global hardware launch and subsequent shipping thereof is a mind-numbingly complex business and yet, with any high profile launch for consumer electronics these dys, it has become an expected requirement.

Oculus founder Palmer Luckey has, in the wake of news that Oculus Rift pre-orders will finally go live on 6th Jan @8am PST, assured potential buyers around the world that the pre-order process will be truly global, with Oculus seemingly using its previous extensive experience with both the DK1 and DK2 to ensure the consumer edition launch is done right.

Elsewhere, Luckey seemed perplexed by people’s reactions to the lack of pre-order pricing information released by Oculus in today’s announcement. Taking to reddit he said in response to those who suggested a lack of price information was a sign that Oculus was reluctant to admit how expensive was:

This is standard practice in the consumer electronics industry. The price is almost always announced alongside preorders. Phones, game consoles, they all do it this way – it is kind of weird to see people thinking it is some kind of special sign about anything!

And, if you were concerned that your F5 spamming and credit card gouging might cause Oculus to run dry of Rift stock on pre-order, think again.

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Based in the UK, Paul has been immersed in interactive entertainment for the best part of 27 years and has followed advances in gaming with a passionate fervour. His obsession with graphical fidelity over the years has had him branded a ‘graphics whore’ (which he views as the highest compliment) more than once and he holds a particular candle for the dream of the ultimate immersive gaming experience. Having followed and been disappointed by the original VR explosion of the 90s, he then founded RiftVR.com to follow the new and exciting prospect of the rebirth of VR in products like the Oculus Rift. Paul joined forces with Ben to help build the new Road to VR in preparation for what he sees as VR’s coming of age over the next few years.
  • Liam Mulligan

    https://www.oculus.com/en-us/touch/ all new info and videos

  • Liam Mulligan

    + high res pics of the new touch revision

  • Jim Cherry

    most consumer products aren’t half as public as oculus has been during product development. which is why its weird when they fall back to industry standard procedures.

  • user

    i hope that the lighthouse system wont be black. why do they make everything black.

    • Andrew Jakobs

      Because black is cool? I hate white or silver devices, why you would want something as ugly as that is beyond me…

      • user

        i didnt say what i want.


    With a 48 hour countdown activated, this will be a very short lived, non-issue.

  • Foreign Devil

    so do only pre-orders get Eve: Valkyrie? Not regular in store purchasers? I want to hold off getting the first production batch.. because there will probably minor tweaks and improvements on later batches.