Apple's 'Gather Round' product event took place today, and while the company is predictably heavy on the new hardware iterations, including Apple Watch Series 4, the A12 Bionic chip, and new iPhone X versions, the company is still plugging...

Apple has acquired Akonia Holographics, a startup focused on holographic display and storage technology. The move is the latest development in a years-long string of acquisitions, patents, and hirings by the company focused on augmented and virtual reality technology The...

Earlier this month at Apple's annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). Due to roll out as a public beta later this month, and launching widely this Fall as a free update, Mojave...

At Apple's WWDC conference this week, the company announced that the Vive Pro will be fully supported on the newest version of MacOS, 'Mojave', soon to launch in public beta and available widely later this year. Speaking during a session...

Adobe recently unveiled a new project that aims to take the company further into the realm of augmented reality. Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers...

Apple has shown that it's getting serious about the VR on Mac with platform-spanning VR announcements crossing both hardware and software at last year's WWDC event. With SteamVR and the Vive now up and running on MacOS, eyes turn...

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed 'Memoji', the company's next step into the world of iPhone X animated emojis mapped to a user's facial movements. Move over Samsung AR Emoji, because Apple looks to...

At Apple's Worldwide Developer Conference (WWDC) today, the company confirmed that ARKit 2.0 is coming with a list of new features, including mutiuser support, and a bevy of updates that look to refine AR interactions on iOS devices. Update (06/04/18):...

According to a report by CNET, citing an anonymous "person familiar with Apple's plans," the company is working on an AR/VR headset targeting 8K resolution per-eye, scheduled for launch in 2020. As Apple continues to hire, file patents, and buy up...

vTime, the social VR platform, today announced the closure of a $7.6 million (£5.4 million) Series A funding round led by Deepbridge Capital with included investment from Liverpool, UK-based institutional loan and equity provider MSIF. vTime founder and CEO Martin Kenwright says...

When you're driving a car, you're invested with a sense of purpose: stay alert, don't crash, optimize your route for the fastest and most comfortable experience. But what about when self-driving cars become the norm, and we're no longer...

Ubiquity6, an augmented reality startup only a few months out of stealth, today announced a $10.5M Series A round led by Index Ventures, with First Round Capital, Kleiner Perkins, Google’s AI fund Gradient Ventures, LDVP, A&E Networks and WndrCo. The company,...

According to documents filed last month with SEC, participation of a new stock issuance of some $10 million by OLED microdisplay maker eMagin was offered to Apple, Valve, and LG, among others, though those companies didn't end up participating in the...

In a patent filed in 2017 and issued today by the United States Patent Office, Apple describes a VR headset designed to be compact and comfortable. Spotted by Patently Apple, Apple's patent titled Optical System for Head-mounted Display makes it clear...

Pokémon GO, the massively successful location-based mobile game, just got an update on iOS 11 thanks to Apple's ARKit that gives iPhone 6s and above more realistic Pokémon-catching encounters. Since it was released in summer 2016, Pokémon GO has been hailed as an augmented reality...