Adobe recently unveiled a new project that aims to take the company further into the realm of augmented reality. Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit.

In collaboration with Apple and Pixar, Adobe is also adding ‘usdz’ support to Adobe Creative Cloud apps and services, a file format that is a zero compression, unencrypted zip archive for 3D content such as AR/VR objects. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

Users, the company says, will be able to create AR content using industry standard tools such as Photoshop CC and Dimension CC, and then “convert assets into usdz that can be natively consumed in the Apple ecosystem,” writes CTO Abhay Parasnis in an Adobe blogpost.

Essentially, Adobe is taking one step further into a world still largely dominated by 3D game engines such as Unreal and Unity, which could foretell and interesting forward march from 2D creation to a decidedly more 3D-focused business. Project Aero is heading into early access soon, and is available right now by request-only.

To show off what’s possible with Project Aero, Adobe has partnered with 15 artists for The Festival of the Impossible, a three-day immersive art exhibition in San Francisco which is featured in the video above.

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“This is just the beginning of our journey to extend digital experiences beyond the screen and I couldn’t be more excited about what’s ahead,” Parasnis says. “We’ll have much more to share at the Adobe MAX Creativity Conference later this fall.”

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