XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
New Report from ILMxLab & Disability Visibility Project Shares Insights on VR Accessibility Design
The Disability Visibility Project recently published a report that highlights the accessibility issues relating to VR users with disabilities. This follows a survey created by Disability Visibility Project founder Alice Wong in partnership with Lucasfilm’s ILMxLab, which covered user...
Varjo Secures $6.7M Investment, First Batch of “Human Eye-Resolution” VR Prototypes Shipping to Partners Soon
At Slush 2017, Helsinki-based Varjo Technologies today announced an additional investment of $6.7 million from the Finnish business development group Tekes to continue development on their "human eye-resolution" display for VR headsets. The company also announced they'll be shipping their first Alpha Prototype...
HTC Invests in 26 More AR/VR Startups in Vive X Accelerator
HTC today announced its third batch of AR/VR startups backed by the company's Vive X accelerator program. A total of 26 new companies from across the world have been selected to participate in the program with the goal of "building...
Williams-Sonoma Acquires Outward for $112 Million to Expand 3D, AR, and VR Retail Visualization
Williams-Sonoma Inc has announced that an agreement has been reached to acquire Outward Inc for an all cash consideration of $112 million. Williams-Sonoma Inc is a US-based high-end retailer of home furnishings and kitchenware, associated with stores such as Williams...
PSVR Black Friday Sales Reportedly Exceed Prior 18 Weeks in UK, “On Par” With Launch
Following the Black Friday shopping period, analysts report strong sales for the PlayStation VR headset in the UK, possibly furthering Sony's install base lead among tethered VR headsets.
In a summary of Black Friday videogame and hardware sales analyses, UK-based...
Magic Leap Could Call its First AR Headset ‘Magic Leap One’
Magic Leap, the secretive augmented reality startup, might be calling its first device 'Magic Leap One', as suggested by a recent trademark filing.
The name was filed with the US Patent and Trademark Office on November 6, 2017 alongside something...
‘Pokémon Go’ Studio Niantic Completes $200M Funding Round
Niantic, the developer behind Pokémon Go and the upcoming Harry Potter AR game, announced they've taken on $200 million in their Series B investment round.
As reported by Tech Crunch, the Series B investment round was lead by Spark Capital in participation with Founders...
Oculus Creates Guide to Help VR Devs Make Highly Optimized Games
Oculus recently published a new guide on how to optimize VR experiences along with some of the common pitfalls for devs to watch out for when tracking down and solving VR performance issues.
VR developers are obsessed with keeping their...
Report: Apple Acquired VR Headset Startup Vrvana for $30 Million
Citing sources close to the deal, TechCrunch reports that VR headset maker Vrvana has been acquired by Apple for $30 million.
Vrvana is a little known VR headset maker that's been on the scene since 2014. The company was building...
Pixvana Raises $14M Series A Investment for Cloud-based VR Video Platform
Pixvana, a Seattle-based startup creating a cloud-based processing and delivery platform for VR video, today announced a $14 million Series A funding round led by Vulcan Capital with participation from Raine Ventures, Microsoft Ventures, Cisco Investments and Hearst Ventures,...
Free UE4 Template Makes Creating More Realistic VR Hands a Snap
Czech developer iNFINITE Production has released UVRF - a free, cross-platform template for hand presence in VR. The open-source demo offers a framework for use in any Unreal Engine project, as well as a ‘Playground’ scene containing an underground...
HTC Scraps Plans to Bring Daydream-based Vive Focus to Western Markets
HTC revealed their new standalone Vive Focus headset today, poised to launch into the Asian market. Earlier this year the device was teased to be heading to Western markets as part of Google's Daydream platform in 2017, but now...
‘Haptic Shape Illusion’ Allows VR Controllers to Simulate Feel of Physically Larger Objects
In a study lead by Eisuke Fujinawa at the University of Tokyo, a team of students created a procedure for designing compact VR controllers that feel physically larger. Exploring the concept of ‘haptic shape illusion’, the controllers have data-driven,...
Oculus: EA’s Acquisition of Respawn Entertainment Will Have No Impact on Studio’s VR Title
Titanfall developer Respawn Entertainment has announced plans to join EA, one of the world's largest and most influential videogame publishers. The acquisition of Respawn, which will cost EA up to $455 million, won't impact the studio's recently announced VR...
HTC Announces Multi-million Dollar Vive Art Initiative, Bringing VR to Museums Worldwide
HTC announced a new multi-million dollar VR initiative aiming to support content, creators and institutions that embrace VR not only as an artistic medium itself, but as a way to better immerse users in all forms of art. The company aptly calls the program...



















