VR ice hockey training company Sense Arena announced that it’s closed a $3 million investment round, something the startup says will be used to support continued development on its ice hockey training platform as well as expand to new sports.

The funding round was led by J&T Ventures, and includes previous backers Miton and SYNER. According to Crunchbase, this brings the company’s overall outside investment to just over $5 million.

Founded in 2017, the Prague-based company has already become the official VR training provider for a number of NHL teams, including the Arizona Coyotes, Las Vegas Golden Knights, Los Angeles Kings, and New Jersey Devils. Sense Arena counts 30 professional hockey teams, and nine NCAA programs (including Harvard, Northeastern, and Quinnipiac) and 40 individual NHL players and youth hockey organizations from around the world.

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The company says its platform, which launched in 2018, is engineered to “enhance read-and-react skills and cognitive performance for both skaters and goalies” in combination with Meta Quest and standard hockey equipment. Sense Arena says it provides performance feedback and recommendations, allowing athletes to make adjustments and advancements in real time.

Check out a short explanation of what a coaching session looks like with some in-app footage, presented by Brian Daccord, Sense Arena’s Director of Goaltending Development and former NHL goaltending coach and scout.

“Some of the top hockey players currently training with Sense Arena include Philipp Grubauer of the Seattle Kraken, Dawson Mercer of the New Jersey Devils, and Northeastern University’s Devon Levi, who earned the 2022 Mike Richter Award given to the top goaltender in NCAA Division I men’s ice hockey,” the company says in a press statement.

“Sense Arena has developed cutting-edge virtual reality training to help athletes maximize their potential and we feel supremely confident in Bob’s vision for the future of sports training,” said Martin Kešner, co-founder of J&T Ventures. “We believe that Sense Arena has only scratched the surface of its potential. We are excited to help them elevate their technology and increase its application around the sports world.”

To date, the company has shipped over 2,500 installations of Sense Arena across 40 countries. You can check out the range of gear and requirements over at the Sense Arena Store for more.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.