Ray-Ban Meta Smart Glasses Revenue Triples, Fueling Meta’s $3.5 Billion Bet on EssilorLuxottica

By
Scott Hayden
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3

EssilorLuxottica released its second quarter earnings report, revealing that Ray-Ban Meta smart glasses have tripled in revenue year-over-year.

Released in 2023, Ray-Ban Meta is the companies’ second-gen smart glasses, serving up music, photo/video capture, and Internet searches via Meta AI.

Starting at $300, the smart glasses have done remarkably well for themselves, prompting Meta to not only expand its smart glasses partnership with EssilorLuxottica into 2030, but also reportedly invest $3.5 billion in the French-Italian eyewear conglomerate.

Ray-Ban Meta Glasses, Image courtesy Meta, EssilorLuxottica

Now, EssilorLuxottica says in its recent Q2/H1 2025 earnings that “AI glasses gained further traction in the first half of the year, with Ray-Ban Meta more than tripling in revenue year-over-year.”

Notably, those sales figures don’t appear to include Oakley Meta HTSN, the company’s next generation of smart glasses which launched pre-orders on July 11th, priced at $500 for the debut ‘Limited Edition’ version of the device.

The report doesn’t specify how many units the companies have sold, however in February the company announced it had sold 2 million Ray-Ban smart glasses since release in 2023.

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“With a strong first half, including top-line growth and momentum across all regions and businesses, we are keeping pace with our growth targets despite a volatile environment,” said EssilorLuxottica CEO Francesco Milleri and Deputy CEO Paul du Saillant.

The company reports overall revenue grew by 5.5% to €14 billion (~$16.15 billion) in H1 of 2025, which comes in despite a worsening macroeconomic environment.

EssilorLuxottica cites a few obstacles, including “increased volatility in US customs duties following April 2, 2025 announcement of new reciprocal import tariffs,” and recent devaluation of the US dollar relative to other major world currencies.

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Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • Rudl Za Vedno

    Lots of pedos unobtrusively filming kids on the beaches I guess :( I wearing such glasses even legal in Europe? As I understand EU directive you have to tell a person you're filming it, so such glasses should be banned from a legal standpoint in EU member states.

    • Arno van Wingerde

      I agree in principle, but the classic answer is: "you can do that as easily with your phone as well". Is that creep staring at his phone checking an email – or is he filming you?

    • Andrew Jakobs

      How many people film with their smartphone without telling they are filming. I too hate these glasses for being able to film everything without others actually noticing it clearly. I hope there will be a law coming which prevents people from just putting anything they filmed in public onto social media, the kisscam example of last weeks is a good example why not everything should just be able to be put onto the internet without permission.