Toast Interactive, VR veteran studio behind Richie’s Plank Experience (2017) and Max Mustard (2024), announced it’s closing office and laying off a majority of staff.

The Gold Coast, Australia-based studio revealed the news in an X post (seen below), noting that the “majority of our talented staff have suffered redundancies.”

This follows the studio’s first layoff round in November 2024, which affected 10 employees. At the time, the studio maintained that while Max Mustard was “one of the highest-rated games on both PSVR 2 and Meta Quest, it sadly can’t sustain a large indie team.”

It’s unclear the number of employees affected at the time of this writing. The studio says it isn’t closing entirely however, noting that remaining staff “will continue to improve Richie’s Plank Experience and Max Mustard with a lean approach.”

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Founded in 2016 by wife and husband team Toni and Richard Eastes, Toast Interactive saw early success with the release of Richie’s Plank Experience, which let users sync a physical plank to its virtual counterpart to tiptoe above death-defying heights.

Originally developed for HTC Vive, Richie’s Plank Experience went on to support Rift, Quest and the original PSVR. Additionally, the studio says it’s still developing a version for PSVR 2.

Then, in 2024, the studio released the well-received VR platformer Max Mustard, which felt like the spiritual successor to Sony Japan Studio’s Astro Bot Rescue Mission (2018). Initially launched on Quest 2 and above, the plucky platformer eventually made its way to SteamVR headsets and PSVR 2.

This comes amid ongoing turbulence in the XR gaming industry, which largely began in early 2024, with significant closures including Meta’s Ready at Dawn (Lone Echo, Echo VR), Sony’s London Studio (PlayStation Worlds, Blood & Truth), and indie developer Archiact (DOOM 3 Quest port).

More recently, several XR studios have downsized through staff layoffs, including VRChat, Fast Travel Games (Action Hero, Mannequin), Soul Assembly (Drop Dead series), XR Games (Hitman 3 VR: Reloaded), and nDreams (Frenzies, Vendetta Forever).

Here’s Toast Interactive’s full post:

To everyone in the VR community: we are closing the Toast Interactive office. It’s a heartbreaking decision that we never wanted to make. The majority of our talented team have suffered redundancies, and we will assist where we can with their next journey.

We’re incredibly grateful and proud of everything the team has accomplished. So much talent and passion went into the creation of Max Mustard and every single accolade speaks volumes. We will continue to improve Richie’s Plank Experience and Max Mustard with a lean approach.

We want to thank and acknowledge everyone who has been part of our journey at Toast.

Sincerely,
Toni and Richard

Newsletter graphic

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • kraeuterbutter

    nooo…
    liked Max Mustard a lot…
    whished, they would (could) make a Part 2

  • IwannaGoToMars

    That's unfortunate. I also liked Max Mustard and wouldn't mind a sequel. As a whole, the gaming industry has a lot of issues that need to be worked out over the next several years. So many studios either being bought out and shut down or massive layoffs and many of those people are veterans in their field.

  • namekuseijin

    a toast to Toast interactive

    unfortunately Horizon monkebois are too busy screaming in kindergarten playgrounds and PC folks had crash bandicoot and other bigger games in full VR thanks to UEVR… I'm really surprised tho that all the psvr2 fanbois craving for Astro Bot VR didn't save them.

    • 石雨濛

      We are too busy playing REAL VR games like GT7.

      • Runesr2

        Even if Max Mustard was nicely enhanced for PCVR, it was a Quest port with all the limitations that includes. I bought Max Mustard on Steam, but surely the game could have been so much more if made ground-up for PCVR instead of targeting the lowest-end Quest phone gpus (Adreno 650 in Quest 2, and Adreno 750 in Quest 3).

      • namekuseijin

        enjoy that initial lineup forever… oh wait, there’s another incoming late 2021 rehash coming your way: Hitman… yeah, enjoy that too

        • 石雨濛

          GT7 is amazing and can be enjoyed perpetually. So I am enjoying playing the best sim racing game in the world. Beats anything on the garbage quest hardware.

          • namekuseijin

            I’m bored of same circuits and cars in every racing sim out there. I’d just want to drive at will, see landscapes, enjoy the cockpit of my car, maybe change the radio station – I’m still waiting for Forza Horizon and The Crew to get VR mode…

    • Ballsy VR

      Max Mustard actually sold significantly higher numbers on PSVR2 than Quest, so people did buy it.

      • NL_VR

        wasnt it just the first week?

    • Azurewrath

      Probably a combo of them spending 4 years making this game so the ROI was way too small even if it sold really well on PSVR2, and they still needed huge Meta sales given how much bigger the install base is on there.

      • 石雨濛

        There are no huge meta sales, that is the con/trap that Busines don't understand and die because they made a poor choice.

      • namekuseijin

        every real game on Quest gets miniscule sales – if first achievement is any measure, it got about 20k. That’s pathetic low, better just make paid cosmetics to the free bratverses in that dumpster

  • 石雨濛

    When you target for Mobile Garbage VR Hardware, your company dies. As it should.

    • Octogod

      People are losing their jobs, man.

      The one sure fire way to never have a company is to support PC VR in its current state.

      • 石雨濛

        The worker always suffers from poor management decisions.

        • Paolo Minisini

          it's a great game, no wrong decisions here. The game just deserved more interest from players.

          • 石雨濛

            They targeted garbage hardware (Quest 2). That is the wrong decision which dictacted garbage level graphics.

      • Andrew Jakobs

        You mean, only support PC VR or PSVR2 is a sure way to failure. But luckily with multiplatform engines it should be easier to support most platforms.

      • XDeathShotX

        "People are losing their jobs, man"

        Sacrifices must be made.

    • Ballsy VR

      Quest platforms are far from garbage, they are less powerful than console and PC platforms, but the games are still played and enjoyed by a large username. No company deserves to die, especially one as passionate for the medium as this one was.

    • Paolo Minisini

      Max Mustard isn't a garbage production. In fact, it's the best VR platform after Astrobot (PSVR1).
      They haven't released it on garbage hardware. Toast Interactive released it everywhere (PSVR2, PCVR, Quest) so your comment is just a rant without any sense.

      • 石雨濛

        They targeted Garbage Hardware (Meta Quest 2) so their game design suffers. It looks like one of those Mobile Garbage games you see on Google Play Store.

        There is simply ZERO comparison between AAA games like astrobot or Nintendo's various Mario games in terms of garphics and gameplay.

      • Runesr2

        The game was released on the Quests about 6 months before releasing for high-end platforms (PSVR2, PCVR).

    • shadow9d9

      Devs literally sell 10x the amount on standalone than pcvr. PCVR literally kills studios.

      • Runesr2

        Nonsense. These are trends for the newer "blockbusters" or the like, numbers from last week:

        Arizona Sunshine 2
        Playstation PSVR2 = 2,438 ratings
        PCVR = 1,594 ratings
        Quests = 2,452 ratings

        The 7th Guest VR
        Playstation PSVR2 = 723 ratings
        PCVR = 337 ratings
        Quests = 622 ratings

        MADiSON VR
        Playstation PSVR2 = 710 ratings
        PCVR = 132 ratings
        Quests = 59 ratings

        Behemoth
        Playstation PSVR2 = 1,172 ratings
        PCVR = 397 ratings
        Quests = 1,036 ratings

        Metro Awakening
        Playstation PSVR2 = 1,711 ratings
        PCVR = 1,944 ratings
        Quests = 1,053 ratings

        Alien Rogue Incursion
        Playstation PSVR2 = 1,177 ratings
        PCVR = 598 ratings
        Quests = 88 ratings (but only launched yesterday)

        Arken Age
        Playstation PSVR2 = 446 ratings
        PCVR = 179 ratings
        Quests = Not supported nor planned to be supported

        Having 3 mill PSVR2 users fight for 300 games might explain these trends, but for the next year or two, PSVR2 could easily turn into a primary platform for many VR devs – who don't love bottom-end VR.

  • Andrew Jakobs

    Can't remember ever having heard of Max Mustard, but wishlisted it on steam now.

  • If Meta doesn't fix its store, we'll keep reading a piece of news like this every week…

  • flynnstigator

    Max Mustard never came onto my radar because it never had a decent sale. I don’t even look at a game unless it’s 40%+ off. If a game looks interesting, I put it on my wishlist and forget about it until a big sale. Then when I do make a purchase, it’s with Zuck Bucks aka Quest cash from referrals. I know it must suck as a small developer to only sell copies when there’s a massive discount, but those are the unwritten rules of the industry. For what it’s worth, the game is on my wishlist now.

    • FRISH

      It does look like it's been permanently discounted. I got it for over £17.50 on steam during a sale and now it looks like its a tenner on meta and £16.75 on steam. Not got round to playing it yet though.