Quest’s Mega Summer Sale Begins, Bringing up to 50% Off Top VR Titles

There most certainly is a "business" excuse for treating PCVR users like second or third class customers: they want to get rid of them, so your choice is mostly between becoming a first class Quest customer or not a customer at all. That you currently even still get a chance to be treated like a second/third class PCVR customer is mostly about keeping the lights on to avoid the huge PR backlash that would follow finally abandoning the platform that started it all.

But they really have no incentive to lure in users with sales, promotions or any new services. Rift has always been a loss leader, the Rift store gained barely any traction in comparison to Steam, and I seriously doubt that the few PCVR sales it still generates will cover for the costs of keeping it up. Don't expect any PCVR activity from Meta until they reveal their Avalanche PCVR cloud streaming subscription service.

I've been on the receiving end of Meta (and many others) practically abandoning or actively killing products and services, and am as annoyed about that as anybody. But from a business perspective it simply makes no sense to indefinitely support projects that will not generate any new revenue, and mostly accumulate more loss. This not only costs money that would be better spend somewhere else for the benefit of the majority of the customers, it also binds precious engineers and requires extra effort for things like keeping up SDK compatibility with Quest.

Over time most of us collect technology that once cost many thousands, that technically still works, but has become useless due to dropped support. The problem is that if they had priced decades long support into the sales price right from the beginning, most of that tech would have been twice as expensive. So we mostly accept that replacing devices long before they break is part of using technology, and the more cutting edge you go, the shorter the guaranteed life expectancy.

The alternative is pretty much waiting until a technology is so established that long time support is kind of guaranteed due to the large user base, excluding you from the new and fancy toys. Or making sure that you don't depend on companies to support you, and instead pick an operating system like NetBSD with a mission statement of supporting as many decades old hardware platforms as possible with their (rather small) army of volunteers.