We've had a chance to go hands-on with Apple Vision Pro when the company unveiled it at WWDC last summer. Now it seems Apple has let a few outlets in for another go, as new previews have dropped ahead...

A decade ago Zuckerberg made a $2 billion bet. XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. An Unexpected Acquisition You can critique Meta CEO...

Apple Vision Pro pre-orders are just a week away. Now the company is serving up some details about how the ordering process including the use of face scans for a proper fit. Apple Vision Pro pre-orders are set to begin...

If you were wondering how Apple plans to mass market its upcoming Vision Pro mixed reality headset, leading Apple supply chain analyst Ming-Chi Kuo reports that the company is actually looking to make the headset a pretty scarce item from the...

Apple Vision Pro may not ship with controllers, but a newly published patent application shows that controllers are still being actively investigated by the company. Spotted by Patently Apple, an Apple patent application published today reveals the company is still...

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn't clear how long they will continue. Alongside its announcement of the forthcoming pre-orders and release of Vision Pro, Apple noted in a marketing...

Apple has always been a trendsetter, with hopeful competitors copying everything from the company's iconic marketing campaigns to its unique industrial design language. Still, we didn't expect to see a knock-off of Vision Pro so soon. Hall-walkers at CES 2024...

Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple's marketing department is undeniably one of the world's strongest, but it's attempting one...

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company's return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Called Air 2 Ultra, the...

Alongside the release date announcement of Vision Pro, Apple revealed a new headstrap that will ship with Vision Pro, alongside the originally revealed one. Apple today revealed a new headstrap for Vision Pro which it's calling the 'Dual Loop'. Compared...

Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES. As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most talked about story of the year. And now we've learned...

A video posted by a Vision Pro developer appears to show the current levels of hand-tracking and occlusion performance that Apple's new headset is capable of. Apple Vision Pro, expected to launch in the next few months, will use hand-tracking...

According to a report from The Information, ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with...

Apple Vision Pro isn't slated to launch until early next year, but if you've got an iPhone 15 Pro you can already start capturing memories as spatial videos. Update (December 11th, 2023): Apple today publicly released iOS 17.2, the first...

According to a Bloomberg report, Apple is getting ready to prepare in-store staff on how to sell the company's upcoming Vision Pro mixed reality headset. Training is reportedly slated to take place in mid-January, with launch said to be...