XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

XR Industry News

The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.

What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations

If you're at all involved in the VR space, you likely recently saw a flurry of downtrodden headlines describing "slow," and "modest," holiday VR headset sales, with some even calling VR "the biggest loser this holiday." The impetus of those headlines...

AxonVR Raises $5.8 Million Seed Investment for Advanced VR Haptics

AxonVR has announced the closure of a $5.8 million seed investment, which is claimed to be the largest secured by a VR haptics company to date. The company intends to use the money to build out their HaptX platform...

VR Industry’s Biggest Players Are Banding Together to Create an Open VR Standard

The Khronos Group announced on Tuesday that they have a critical mass of major VR players who are collaborating on a VR open standard. This VR open standard will have a software and hardware component that will enable VR...

Zero Latency Raises $7 Million for Expansion of ‘Warehouse Scale’ VR Tech

Melbourne-based firm Zero Latency has raised $7 million in venture funding. The company specialises in out-of-home ‘warehouse scale’ local multiplayer VR experiences, and is beginning to open attractions around the world. Consumer VR headsets are optimised for use in a...

VR-capable Frostbite Engine Suggests More AAA VR to Come from EA

It's been confirmed that the soon to launch Star Wars Battlefront X-Wing VR Mission on PlayStation VR is powered by DICE's coveted Frostbite Engine, a strong hint that more AAA VR development is on the way from the company. Star...

2016’s Record Breaking VR Venture Funding Has Been Driven by Mega Deals

After years of record-breaking venture funding in the virtual reality industry, we wondered if 2016 would continue on its torrid pace. The numbers are starting to roll in, as reported in the new Fall edition of the 2016 Virtual...

ODG Raises $58 Million Series A Investment for AR Glasses, New Products to Debut in January

San Francisco based Osterhout Design Group (aka ODG) announced today that they've raised a significant $58 million Series A investment to accelerate production and R&D of its smart glasses products. ODG's current flagship device is the enterprise-focused R-7 Smartglasses System which sell...

HTC Partners on $1.5 Billion VR Investment Fund with Shenzhen Municipal Government

HTC and the Shenzhen Municipal Government announced plans to set up a joint China VR Research Institute, creating a 10 billion RMB (~$1.45 billion USD) Shenzhen VR Investment Fund to accelerate the development of the VR industry in China. China’s third...

VR-optimized Forward Renderer Comes to Unreal Engine 4.14, Said to Be 22% Faster

Epic Games touted their VR-optimized forward renderer as the reason why their forthcoming Robo Recall game looks so crisp in VR. Now the tech is available to all Unreal Engine developers in version 4.14 released today. While deferred rendering has...

Fan-Made Pokémon Battle System Offers Glimpse into Augmented Reality’s Future

Pokémon GO isn't exactly what we'd call augmented reality—based on the game's (and smartphone's) lack of computer vision and environmental mapping—but fans of the megalithic pocket monster franchise aren't sitting on their hands waiting for Nintendo or Niantic to build...
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Watch: Latest Unity VR Editor Shown Off at Unite, Releasing in 2016

During the opening keynote to their annual Unite conference yesterday, Unity announced that their in-development VR authoring tool EditorVR, which allows creators to step inside and work on their projects using virtual reality, is on its way within the...

Cardboard Apps Can Tap into Enhanced VR Performance on Daydream Phones

A spokesperson for Google's VR team has confirmed that Google Cardboard applications will be able to benefit from the enhanced VR performance that's baked into Daydream ready phones. Cardboard was Google's first step into virtual reality. Wanting to introduce as...

Top Investors Discuss VR and AR Strategies and Opportunites at IMMERSE 2016

Business leaders gathered at this year's Seattle based IMMERSE Summit (previously Sea VR) to explore how VR/ AR and Mixed Reality is transforming manufacturing, design, education, health and medicine and much more. Road to VR's Michael Glombicki caught up with...

VR Analytics for Playtesting & Optimization with Cognitive VR

Cognitive VR is an VR analytics platform that has an impressive system for visualizing a player's movements and gaze within a 3D representation of a VR experience. Their SceneExplorer tool translates the 3D geometry from a Unity or Unreal...

Battlezone PSVR Dev Diary #3: The Art of Battlezone

In our final developer diary from the team behind Rebellion's PlayStation VR launch title Battlezone, Lead Artist on Sun He reflects on how they developed and executed on the artistic ethos behind the game. As an art team beginning work...
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