Vertebrae, a virtual reality advertising platform that promises to bring ad supported monetization to VR publishers, today announced a $10 million series A fundraising.
Vertebrae’s platform, now out of stealth, is currently in private beta for use by content publishers such as entertainment studios, gaming companies, creative agencies, and brands that want to insert ads into their VR creations. The company didn’t specify who participated in the investment round.
Vertebrae aims to deliver VR ads to both interactive rendered spaces and 360 video, including custom VR mini-games, branded image backgrounds, and content sponsorship.
Vertebrae worked recently with Lionsgate to create a VR ad experience for the September 16th premier of the film Blair Witch (2016), according to Vertebrae the experience was designed to build intrigue and promote awareness that then drives people to theaters to watch the full-length film. The 90 second immersive ad was served as a pre-roll ad to the VR game Sisters, a VR horror title.