XR Industry News
The latest news on the XR industry. Covering AR, VR, MR, spatial computing, and the most important companies and platforms in the field.
Snap’s Top AR Exec Quits Ahead of Specs Consumer Debut
Scott Myers, Snap's top executive in charge of Specs, has left the company ahead of the planned release of its consumer AR glasses.
The News
Myers reportedly left his six-year tenure at the company due to a dispute with Snap CEO...
Apple Reportedly Accelerates Smart Glasses Development Amid Wider Push for AI Hardware
Apple is reportedly accelerating the development of smart glasses, as the company is ostensibly making a shift toward AI-centric hardware.
According to a report from Bloomberg's Mark Gurman, Apple is ramping up development of its forthcoming smart glasses, which are slated to head...
Meta Sold Over 7 Million Smart Glasses Last Year, Effectively Tripling Sales in 2025 Alone
EssilorLuxottica reported its Q4 2025 financial results, revealing the company sold over seven million smart glasses last year.
The French-Italian eyewear conglomerate has been making smart glasses in partnership with Meta since the launch of the original Ray-Ban Stories in...
Ray-Ban Smart Glasses Get Massive Utility Boost with Cool (but risky) ClawdBot Hack
If you're comfortable mucking around with a new open source project, you could be shopping on Amazon just by looking at an object with your Ray-Ban Meta smart glasses.
Ray-Ban Meta smart glasses are pretty useful out of the box,...
Google’s Project Genie Makes Real-time Explorable Virtual Worlds, Offering a Peek Into VR’s Future
DeepMind, Google’s AI research lab, announced Genie 3 last August, showing off an AI system capable of generating interactive virtual environments in real-time. Now, Google has released an experimental prototype that Google AI subscribers can try today. Granted, you can't...
XREAL Rolls out Automatic Real-time 3D Conversion Feature for Its AR Glasses
XREAL has rolled out a real-time 3D conversion feature to its flagship AR glasses, which the company says converts any 2D content to 3D.
Xreal initially launched its 'Real 3D' software on Xreal 1S AR glasses earlier this month, however now...
Snap Forms ‘Specs Inc’ to Insulate AR Business Ahead of AR Glasses Launch
Snapchat maker Snap announced it's formed a new business dedicated to its upcoming AR glasses.
The News
Called Specs Inc, the wholly-owned subsidiary within Snap is said to allow for "greater operational focus and alignment" ahead of the public launch of...
Virtuix Goes Public During a Turbulent Moment for Consumer VR
VR treadmill creator Virtuix is going public, as its Class A ordinary shares will start trading today on the Global Market tier of the Nasdaq. The company's stock market debut comes as consumer VR investment and first-party content spending...
Lynx-R2 Headset Revealed With Surprisingly Wide Field-of-View in a Tiny Package
Lynx has unveiled the Lynx-R2, a significant upgrade over its original R1 mixed reality standalone which aims to capture the enterprise and prosumers market.
The France-based startup considers R2 is a significant step forward, featuring new aspheric pancake lenses from...
Distance Technologies Reveals Military AR Goggles for Battlefield Awareness
Distance Technologies has unveiled the Field Operator HUD (FOH), an AI-enhanced AR system designed for military vehicles ranging from light utility platforms to main battle tanks.
FOH is said to combine Distance’s own optics with AI-assisted data processing, which the...
Sleeper Hit ‘UG’ Has Become One of Quest’s Most Popular and Top Earning Games in Less...
While a flurry of VR studio cuts and closures in the last 12 months has painted a picture of a deeply struggling landscape for VR developers, modern Quest success stories have largely flown under the radar. The free-to-play title UG,...
VITURE Calls XREAL Lawsuit “patent-troll-style” in Escalating AR Glasses IP Battle
AR glasses maker XREAL is taking its competitor VITURE to court over a patent dispute, claiming that it's selling and/or importing units into the US that infringe on its intellectual property. Viture claims however that Xreal is using the suit...
Oculus Founder on Meta Cuts: “The ‘Meta abandoning VR narrative’ is obviously false”
In light of Reality Labs' reorganization, which has seen recent internal studio closures and layoffs, Oculus founder Palmer Luckey calls the doomer narrative "obviously false."
The News
Luckey literally kickstarted consumer VR more than a decade ago with the founding of...
XR Year in Review: The Most Important Stories of 2025 and What They Mean for 2026
The launch of Android XR, a newly announced headset from Valve, and major strategic shifts at Meta are just the start of what made 2025 a significant year for the XR industry at large. 2026 will mark the 15th year...
Google’s Leading AR Glasses Partner XREAL Files Patent Lawsuit Against VITURE
AR glasses maker XREAL has filed a patent infringement lawsuit in the United States against affiliates of VITURE, its direct competitor.
Filed in the District Court for the Eastern District of Texas, the suit alleges that Eden Future HK Limited...




















