pinc vr prototype hands on ces 2015 (1) ‘The best camera is the one that’s always with you,’ so goes the saying. The folks from Cordon, a Canadian digital agency, are hoping that the same will be true about virtual reality; that’s why they’re making a smartphone case that transforms into a VR headset. I recently got to check out one of their early prototypes. At CES 2015 I spoke with Milan Baic, Founder and Director of Digital Strategy at Cordon, and Corey Herscu from HerscuPR, a PR agency working with Cordon. Cordon is running an Indiegogo crowdfunding campaign to produce Pinć VR (pronounced “Pinch”), which also encompass an interactive gesture-controlled VR environment for iOS and Android. The headset appeals to my desire to have a virtually large productivity space in a physically limited space, like on a bus or a plane.

Pinć VR on Indiegogo

I went into my meeting with Cordon thinking that Pinć VR was a mere concept, but was surprised instead to find a functional prototype. What Baic and Herscu showed me was a somewhat crude 3D printed device, but it was already functional as case/headset with pop-up lenses, support flaps, a headstrap, and even a VR-ready demo with headtracking—and it already folds down into a 15mm thick package (including the phone), that’s surprisingly pocketable. pinc vr prototype hands on ces 2015 (2) The case starts all closed up and looks mostly like a bulky smartphone case. To transform into a VR headset, a hinged segment hanging on the back of the case flips around to the front, covering the screen. Upon opening the flaps on the top of that segment, you’ll find lenses that pop up and are held in place with a flexible material, and a headstrap made of thin latex-like plastic.

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ping vr render lenses and temple struts
If renders of Pinć VR are manufacturable, the Cordon team might indeed be able to pull off a pocketable mobile VR headset.

With a desire to keep things slim, the Pinć VR headset is using Fresnel lenses which can provide optical characteristics of larger lenses without the bulk (not without the potential for downsides, though that’s somewhat of a long running debate). Looking through the lenses revealed an image that was quite blurry, though it wasn’t clear if this was the result of the Fresnel nature of the lenses, lens quality, or lens cleanliness. It could have also been an issue with lens-to-screen distance and orientation— mounting lenses on a flexible material will certainly present a challenge in that regard. Surely making sure the lens deployment is consistent every time will be key to Pinć VR’s success, and I gather that the team is well aware—renders of the device show what looks to be a more substantial lens mounting mechanism than what I saw on this early prototype. What I was able to see was a headtracked VR environment that was mostly black with some floating interface elements. In addition to the case, Pinć VR is intended to include to ‘pincher’ ring controllers (one around a finger on the left and right hand), but unfortunately Baic and Herscu had misplaced them at some point in the madness of CES so I wasn’t able to see how far they are when it comes to input and UI. pinc vr prototype hands on ces 2015 (3) At first I thought the plastic/rubber headstrap would be fragile. I didn’t even go to put the thing on my head before asking to be sure it wasn’t just a placeholder. After affirmation from Baic, I put it on and realized that the material was actually quite strong. For now the headstrap just kind of flaps around in the way, but Baic told me that the plan is to have some sort of retracting reel mechanism, or perhaps something different altogether (renders of the device show glasses-style temple struts that go over the ears). pinc vr prototype hands on ces 2015 (4) The headstrap in its current form actually worked relatively well for holding the device to my face. Even though the straps are quite thin, my brief time with the headset didn’t reveal any major issues, probably thanks to the unit’s mere 110g weight (259g if counting an iPhone 6 Plus).

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pinc vr prototype hands on ces 2015 (5)
A wide angle lens is intended to track the ‘pincher’ finger controllers. Baic told me the plan is to embed a custom lens into the final product so that there’s no protrusion on the case.

In the end, the software side of Pinć VR seems highly ambitious—essentially a free-air gesture-based AR/VR interface—and I’ll have to see it for myself before having a good idea of whether or not Cordon could manage such a task. Even without a first-party software component, a fully functional and pocketable VR headset that’s always with you could be a big win.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."
  • heuran A_M_

    Pinch VR