Hugo Swart, General Manager and Vice President of XR at Qualcomm, has announced his departure from the company at a pivotal moment in the industry.

Hugo Swart, who has been with Qualcomm for 20 years, this week announced that he’s leaving the company. Most recently, Swart has been the company’s GM & VP of XR for more than six years.

Swart was a driving force behind the company’s Snapdragon XR series of chipsets, which currently power the vast majority of major headsets on the market. Under his tenure, the division worked closely with Meta. Not only are Snapdragon chips in every single one of Meta’s standalone XR headsets, the two companies publicly announced a multi-year collaboration around XR chipsets back in 2022.

Hugo Swart reveals Snapdragon XR2 | Image courtesy Qualcomm

“After 20 years at Qualcomm, I am embarking on a new journey,” Swart announced. “It was an amazing two decades starting with driving EV-DO technology adoption in Latin America to running Qualcomm’s XR business. So many great memories, friendships, partnerships and accomplishments that I am grateful for. Looking forward to the next phase, but first I am taking some time off and will update you then.”

Following Swart’s departure, Alex Katouzian, Group GM of the Mobile, XR, and Compute Business Unit is currently overseeing XR at Qualcomm.

“No other structure or priority changes have been made. Qualcomm is extremely committed to the XR business, and we are continuing to expand and grow this business with our partners,” a spokesperson tells Road to VR.

In the wake of this leadership change, Qualcomm faces the challenge of defending its market share against competitors like NVIDIA, AMD, and Intel, which are also eyeing the growing XR space, especially with the launch of Vision Pro, which is powered by Apple’s own custom chips.

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A crucial indicator of Qualcomm’s continued momentum in the XR market may be the reception of Samsung’s upcoming XR headset. Samsung, Google, and Qualcomm are publicly partnered on that project, with the expectation that Qualcomm will make the chips, Samsung will make the hardware, and Google will make the software.

The XR industry is at a critical juncture, with Qualcomm’s partnership with Meta and the competitive pressure from Apple Vision Pro shaping the strategic landscape. The ongoing collaboration with Meta underscores the importance of strategic alliances in driving XR adoption and innovation, especially with competitive pressures mounting in a way the XR industry hasn’t previously seen. The effectiveness of Swart’s eventual successor will be key in shaping Qualcomm’s trajectory in the XR market.

Update (February 27th, 2024, 11:29AM ET): Added a comment from a Qualcomm spokesperson regarding the succession of Swart’s position.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."
  • Absolutely NOTHING will come from the
    Samsung/Google/Qualcomm colab, watch and see ….
    []^ )

    • Octogod

      I think we’ll get some nice commercials out of it!

      They’ll probably taunt Apple with a cheeky tone, like “Which one of us has Vision?”, playing up the social and fun aspect. They will sell terribly.

      Then, in less than five years, it will be sunset for the next moonshot.

  • Good luck to him for his next adventure