What's that building in the distance? Where's the nearest Starbucks? How do I get to there from here? These are questions you'd likely find answers to in your smartphone's map application—but with Apple's ARKit, one developer showed it could...

Apple's ARKit has been out for developers since it was announced last month. Because of the mind-boggling number of iPhones and iPads capable of running ARKit, the new tool is already spreading its augmented reality wings across the Internet thanks to a diverse...

We're all waiting for the day when you can put on a singular, tether-free headset and experience all the 'R's that VR/AR/MR have to offer—and NormalVR, a "small but focused" group of passionate immersive media creators just gave us a peek...

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. German-based SMI has specialized in eye-tracking since its founding in 1991. The company has in recent...

Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads. As the iOS...